Australia ST Film promotion = pathetic

[seadweller]

Here we are in Australia (I am in Sydney - where the world permiere was held) and there is basically ZERO promotion for the film with only 3 weeks to go.

No TV spots - none, nothing, nada.

There were posters around the city the week of the Premiere, however they have been unbelievably taken down for some reason and now there are ZERO posters anywhere promoting the film. What is going on here. Is the goal ZERO promotion for the film?

As a comparison, there are Wolverine promo's all over the TV and entire Wolverine promos all over buses. It open just 7 days before Star Trek.

Maybe they want it to tank down here in Aust. I find this really sad. I mean the promo posters were up and all through the city and they have been taken down.

Any Sydney Aust fans notice this zero amount of demonstrative promo (and that the posters were removed)?

 

[I am not Spock]

Yeah, I'm in Melbourne and I have not noticed ANY promotion at all. None. It's awful. Do they want it to fail?

They're not even talking up the fact that it has several Aussies in it (Bana, Hemsworth, Urban, etc)

 

[npsf3000]

Wait until they finish advertising for wolverine (which btw is very unimpressive - camera scrolling over 2-3 images).

Wolverine is centred around a now famous Aussie actor - its going to get more publicity.

Also, while i haven't seen anything on tv, my little bro did see a trailer in a store a few weeks back now.

 

[seadweller]

What I do not get is that there WERE posters all around the Sydney centre and they have been replaced by Monsters vs Aliens posters, however Monsters vs Aliens was released almost 3 weeks ago - it makes no sense at all.

You put heaps of posters up for 1 week then take them all down.

Star Trek will FAIL in Australia unless they start some promotion, as it has traditionally done very poorly in Australia. There are 6 TV spots in the states and ZERO here.

Why even bother having the premiere here then not promote it at all.

 

[goran'agar]

What do you expect Mate, Aus is the "arse end of the world" as your own PM Paul Keating once said.....nuff said!

 

[seadweller]

Well Star Trek is going have to be successful in many 'arse ends of the worlds' to be considered a success by the studio. Whether Australia, Sweden, Norway or New Zealand, it has to succeed in all external markets to build up the traditionally disastrous box office results outside the USA. If their promotion is anything like here in Australia then the film has not got a chance - even though it is a friggin amazing movie.

 

[Kpnuts]

Absolutely nothing in UK. No posters, no tv spots

 

[unimatrix7]

Why even bother having the premiere here then not promote it at all.

Yeah, creating the Starfleet logo in lights on the side of the Sydney Opera House was really not enough

C'mon, nobody in Australia has ever watched Star Trek - at least, not in my lifetime.

Maybe we can thank Channel 9 for screening episodes 4 years late, at 3am, and only if there wasn't a regional lawn bowls final to show instead.

Or maybe it's just because Star Trek is primarily an American phenomenon, and while everyday Joes in the States may have tuned in to watch the odd episode of TNG, DS9 or Voyager, the only Aussies watching Star Trek were the diehards.

 

[seadweller]

Absolutely nothing in UK. No posters, no tv spots

If that is the case then the studio is going to be in for a rude shock when the film starts to open outside the USA. It is a great film but that means ZERO if the promotion is not there.

Why bother going to all the trouble in making a hip and accessible film if you don't promote it internationally? Movies have to now do well outside of the US to justify a sequel (not just perform in the states). If ST does $300 mill in the states, then no problem. But if it does only $200 million and bombs internationally due to non-existent promotion then the franchise is in trouble or then sequels budgets will be cut in half.

Star Trek has made very little internationally and the branding just is not there, if they don't start selling this thing it just won't do anything.

Wolverine will no doubt be an inferior film, however that won't matter if it gets promoted correctly and Star Trek does not even register due to no promo.

Online popularity does not equal big box office.

 

[Classic Fan]

Absolutely nothing in UK. No posters, no tv spots

Same.

Nothing whatsoever here. Not even in the big multiplexes such as CineWorld, VUE or ODEON. Nothing.

Nothing on TV, nothing in theatres, nothing in papers or magazines not even being plugged on entertainment shows on Sky or anything like that.

The only piece of advertising i have seen was this that we saw in london last week, and it only had the Kirk teaser underneath it:

Thats all i have seen, ALL and NOTHING else, ANYWHERE.

ive got a thread up on it at the moment.

 

[Australis]

Wait until May 1, the advertising will kick in then, I'd say.

Wolverine starts on the 29th, so after that.

 

[Rii]

Absolutely nothing in UK. No posters, no tv spots

If that is the case then the studio is going to be in for a rude shock when the film starts to open outside the USA. It is a great film but that means ZERO if the promotion is not there.

Looking over the last four films at Box Office Mojo, each of them took two-thirds of their total cinema earnings domestically, which is well above average. A lacklustre international reception for Trek XI won't come as any surprise at all.

 

[Vaadwaur]

Absolutely nothing in UK. No posters, no tv spots

If that is the case then the studio is going to be in for a rude shock when the film starts to open outside the USA. It is a great film but that means ZERO if the promotion is not there.

Looking over the last four films at Box Office Mojo, each of them took two-thirds of their total cinema earnings domestically, which is well above average. A lacklustre international reception for Trek XI won't come as any surprise at all.

Hello Everybody

Im from Argentina, i just saw an on-screen ad in the Boca - River Soccer match TV broadcast (Images of Kirk climbing on ice and making the ¨leap of faith¨- Star Trek: Premiere May 7th), that match is the most rated TV broadcast of the year, so i think Paramount wants some international reception

 

[Flake]

The ads will come guys, I have faith !

Any day now the international advertising campaign will kick in.

 

[donners22]

I was just walking through the Melbourne Central shopping centre. I wound up having somebody run into me after I stopped dead upon seeing a Star Trek ad running on the screens there.

I've seen no official advertising aside from that, but it's a start. There's been plenty of media coverage, including a half-page review in yesterday's Herald Sun.


Insurrection and Nemesis disappeared quickly from the box office here, but they were 1 and 2 respectively on the opening week. I think First Contact was in the top 10 for a couple of months.

 

[gastrof]

Could I ask what date it'll debut in Oz? In the States it's May 8th, and we're getting occasional TV spots, but hardly to the point of saturation. Maybe you're getting about what we are here?

 

[donners22]

7 May. Haven't seen any TV ads.

 

[chrisspringob]

I haven't seen any ads either, but then I don't watch enough TV to catch many movie ads. Haven't seen any ads for Wolverine either.

Most of the movie ads I've seen since moving to Oz seem to have been for movies that were coming out in the same week I saw the ad. I don't recall any cases offhand where I noticed a release date that was more than a week in advance. Might have seen that for Quantum of Solace, but that's the only one that comes to mind.

 

[Desleane]

Well, there's absolutely nothing here as well, nothing on the streets, nothing on the TV.
Maybe just trailers at the cinemas. But I will be very happy if they do some promotion... anywhere... anyhow... to see any reaction from people...

 

[seadweller]

There is no gray area here - there is NO REAL PAID FOR PROMO for this film outside the USA.

The premieres mean very little to the average joe and they probably do not even know there was a prem.

Its TV spots, posters that sell a film. Star Trek is no where to be seen and Wolverine is everywhere. It is released just 1 week earlier than ST.

In the end it does not matter if ST gets 90% at rotten tomatoes, if it aint promoted no-one will turn up and it will make just what every other ST has, next to nothing.

If REAL promo does not start internationally this week, it will be too late and Paramount will have managed to snatch defeat from the hands of victory.