It's rewarding to be a Trek fan right now and see the positive press that Trek is getting. For so long, Trek has been marginalized by the public as "nerdy". It isn't cool to like Star Trek. It's all cerebral and sci-fi and Klingons and William Shatner. It's campy and filled with technobabble. If you admit to watching Star Trek, you're immediately labeled as a geek, nerd, loser or something.
Fans have stuck with it for all of thes years, watching shows and feature films that lack of the commercial success of other franchises like Star Wars. In recent years, the last several Trek projects have been creative and commercial failures (INS and NEM didn't exactly become bluckbusters at the theaters, and VOY and ENT were marginal successes on TV and that's only by UPN standards). NEM's box office failure and fan backlash, coupled with ENT's cancellation, put the franchise on life support. Where do we go from here?
Fast forward to today. The franchise has been given new life, thanks to a brand-new creative team led by talented people like Abrams, Orzi and Kurtzman. The new feature film has generated a lot of buzz, stirred up a lot of promotion, and has received an overwhelmingly-positive reaction from critics. The average joe is going to the theater to see this new incarnation of Trek. The box office estimates are staggering - Trek has never experienced this kind of success since I've been a fan.
This says something about the power of the Trek franchise. These characters and these stories, if placed in the right hands and treated well, can have huge appeal.