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“Jean-Luc Picard is back”: will new Picard show eclipse Discovery?

They are a startup in the streaming service business. They have launched in not the best of times (again Disney on the horizon). It's not so much a money thing as a growth thing and how much they are able to sustain. Again, "failure" in what sense? It can fail in one but succeed in another. Like TOS in helping sell RCA sell color TVs that helped keep them alive when on the ratings bubble (source: Solow & Justman). No matter which side someone is on in like STD the issues are not so black & white. I will say actions speak louder than words so as long as CBS is still investing that's good. Then again, they can always change their minds. If Picard does not perform as expected they could change everything for the worse.
Business is never black and white and we will never know the full story.

Tell me how CBS could acquire something like Netflix? What capital would they bring to bear, and would Netflix or Hulu even be open to selling? Not like they are hurting. And, if Netflix could be bought, why would Disney launch their own instead of just acquiring that asset? The actions of Disney and CBS indicates that they think that they can compete in that market and make money. They are putting more money behind DSC and Star Trek as a whole which means they don't see it as a failure.
 
They'll look at ratings and revenue. That's their primary tune in. Not people whining on the internet.

They'll look at the metrics that a startup would look at. They'll look at trends. Gains and losses in growth. They'll do market research to identify what is hitting and missing and why. Again, at this point profit (if any) is second to growth and market share. I also would not be surprised if Moonves (or successor) would be looking to for a partner to merge with or buy or even sell out to. As officers of the company it is their responsibility to work to improve company value or an activist investment group can buy a 3-5% stake and force the issue. It is all about valuation.
 
Business is never black and white and we will never know the full story.

I am entertained by the way you disagree with what I say then repeat my points as your own. :lol:

Tell me how CBS could acquire something like Netflix? What capital would they bring to bear, and would Netflix or Hulu even be open to selling? Not like they are hurting. And, if Netflix could be bought, why would Disney launch their own instead of just acquiring that asset? The actions of Disney and CBS indicates that they think that they can compete in that market and make money. They are putting more money behind DSC and Star Trek as a whole which means they don't see it as a failure.

I said merge with, buy out or sell to … whichever makes more sense. I don't know the financials. CBS, all things considered, has sizeable assets and Netflix is currently a BIG fish in the streaming business. The certainly could add value to each other. CBS may already have a stake in Hulu (I can't recall) so maybe they'd be a better choice. They are all afraid of Disney right now and that fear could be used to advantage if they were motivated in that direction. Everything is done to add corporate value for shareholders not create Star Trek for Trekkies. Bottom line.
 
It's a "start-up" connected to media giant with deep pockets and huge assets. The CBS Corporation is not small potatoes.

I doubt, especially now, that Les Moonves is committing unlimited resources to All Access. It is given a budget. They make projections. They monitor. They evaluate. Look at CBS's history. They've bought and been bought. They've sold and been sold. It's nothing new. They once owned the Yankees and Fender Guitar. Now they don't. They were once owned and now they are owners. It is a cycle.
 
I still can't wrap my head around packaging a show representing diversity to a targeted paying market. The non Access or Netflix crowd, well you lot that used to be the given Trek audience, pay up or shut up. You'd think diversity would be a message to get out to even poorer people.

However as you say it's what sells, it's a product.
If Discovery or the new show were PSA's, you might have a point. But they aren't. CBS is trying to make a buck.

And diversity is helping in that regard.
Selling a message to those who already believe in it is the symptom of this age. XD
Not sure of what makes you think that "poor" people (generally) believe in diversity.
 
CBS's plan as I see it at this point is simply a question of diversifying their audience. All Access has plenty of good shows, even without Star Trek, but they do seem to lean heavily towards the standard broadcast drama/sitcom area. Having such a narrow focus is potentially dangerous, especially with competition in the streaming business heating up. Star Trek is therefore not so much the 'flagship' of the service, intended to carry the whole thing on its back, as it is the flagship of the first big push to bring in a whole separate audience and make the total viewership of the service more varied and the service itself therefore more shock-resistant. Discovery, in that sense, was a test balloon designed to see if the sci-fi/trek audience is a good choice to go for in this regard, and CBS were clearly happy with the results of that test balloon.

Obviously, there is a balance to be struck in terms of money, investing in sci-fi shows is expensive and investing in lots of them requires a big pay-off. But they're not rushing in like idiots. The Picard show likely won't premiere until around the 3rd season of DSC, if that. Other Trek shows haven't even been announced yet, so will take even longer. And the Twilight Zone is proof that they don't want to depend exclusively on Trek to maintain this audience, either.

What they are doing, in the end, is spreading the expense out over several years and growing the audience slowly and steadily through that time (and the longer it goes, the more likely the audience becomes truly bonded to CBSAA because of increased content levels), but *once that period has born fruit*, they will have a whole library of exclusive science fiction shows in multiple popular brands that can't be seen on any other streaming service. In addition to all their classic broadcast dramas and sitcoms. At that point, they can probably back off of it a bit - make just enough new content to keep the long subscribing sci-fi audience stimulated while relying on the backlog to keep bringing new sci-fi fans in and then they move on to the next kind of audience they want to bring in.
 
If Discovery or the new show were PSA's, you might have a point. But they aren't. CBS is trying to make a buck.

And diversity is helping in that regard.

Not sure of what makes you think that "poor" people (generally) believe in diversity.

No idea. I didn’t say that. In fact my original comment was about different flavours and a bit of a pun.
However isn’t the idea we wouldn’t a bit snobbish?
 
Current financial status and general outlook on life may have nothing to do with each other. Depends on the individual.
 
Apologies if this has already been addressed: will the Picardverse have to be at least 25% different from TNG, as DSC is from TOS?
 
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