BlueRay: Oh...they are SO proud of Budweiser...

[Devon]

Well I did not hear that it was a brewery before I saw the movie. But when seeing the movie it was VERY noticable to me that is was "some real world factory doubling for engeneering". And it already irked me then...without knowing the type of factory.

I read the specific that its a Budweiser brewery here. Had it been a factory for condoms that wouldn´t have changed anything. A factory is a factory.

As Dennis says, there is always that one person who is the supposed exception!

 

[Corran Horn]

As for the person that canned my remarks about Lucas with a snide put-down: Star Wars has no product placement. Or has that point escaped your notice? That's the difference between a filmmaker who has some integrity to his art (Lucas) and a filmmaker who doesn't (Abrams).

Are you nuts? Has it escaped your notice that Star Wars is set in a galaxy far, far away and none of our present-day branded products would make sense there? And I also think you're the first person ever to basically state that Lucas has too much integrity to let marketing take over his decision-making. I love Star Wars but seriously.

 

[Nerys Myk]

Lucas pretty much reinvented the "marketing" of tie in products.

 

[Therin of Andor]

Oddly enough, the engine room from "V" in 1983 also looks like it was shot in a brewery.

IMDb: "V" (1983) Filming locations: Anheuser-Busch Brewery - 15800 Roscoe Boulevard, Van Nuys, Los Angeles, California, USA

 

[Alientraveller]

I had heard they'd filmed engineering at a factory and I understand Abrams' decision (as explained by Simon Pegg) to imitate James Cameron's Titanic by showing the grimy bowel of a beautiful ship. The only scenes that bothered me was Uhura's terminal - ILM should have airbrushed that plug out. Otherwise, the ceiling looks a lot like a TOS Enterprise corridor - and Kirk and Scotty on that walkway where they're captured by "Cupcake" - simply because it felt like they weren't inside a ship anymore, but a large factory with a flat roof.

I look forward to Abrams and Chambliss spending their money on an engineering set for the sequel.

 

[Therin of Andor]

Yeah it really does look like a real Brewery instead of enginneering. Totally takes you out of the movie since you don't see it as what it's supposed to be because JJ likes to play it too real.

I've never been to a real brewery, so it didn't take me out of the movie. It reminded me of the Engineering section of Diana's mothership in "V".

And the opening credits of "Laverne and Shirley".

Science fictiony enough for me.

 

[Devon]

Interesting find... I came across this site which apparently belongs to the guy who developed a filming technique known as "The flying camera." He actually has a quick "behind the scenes" video on his website (AVI format) which shows us the filming of the Engibeering chase scene.

http://jpatrickdaily.com/Flying_Camera.html

 

[Sci]

I didn't like their engineering set, but it's not a huge deal to me, either.

 

[Sycho Nosk]

i havnt seen the blue ray yet, i love the movie but im surprised that there are any extras atall, asside from the tipical comintarry and stuff... iv never seen a 3d modle ware you controll it with motion sensors (or whatever) before, i think thats prety cool!

 

[Amaris]

i havnt seen the blue ray yet, i love the movie but im surprised that there are any extras atall, asside from the tipical comintarry and stuff... iv never seen a 3d modle ware you controll it with motion sensors (or whatever) before, i think thats prety cool!

You can get that online.
http://www.experience-the-enterprise.com/ww/

Just follow the instructions.


J.

 

[shapeshifter]

"Engineering" could mean places we never saw on the 1701 so I think what we saw was just some part of the ship which may have existed in TOS only we never saw it.

 

[gimpy117]

i don't see a problem...bud gets the job done

 

[Saul]

It's obviously noticable enough for it to get mentioned so often in reviews of the movie.

 

[David cgc]

P.S. In a talk given a few years ago at "TED" (YouTube it), J.J. Abrams gave a brief presentation about filmmaking in which he worked in a blatant plug for Apple. Notice those smooth white stations on the new Enterprise bridge?

Okay, it's good as far as conspiracy theories go, but you need to work in how Stanley Kubrick was paid off by Steve Jobs in the sixties to make the interior of Discovery One and the space station all white and clean.

Still don't think there's something fishy at work? Consider this: Steve Jobs owns Apple *and* Pixar. In Pixar's movie starring robots (i.e. "WALL-E"), the hi-tech one has the design aesthetics of an iPod. Steve Jobs has since given corporate presentations in which images from "WALL-E" are used multiple times when discussing Apple products.

So? Apple and Pixar have been engaged in corporate synergy like two horny teenagers since Jobs returned to Apple. The first iMacs with DVD drives instead of CD-ROMs came with a copy of "A Bug's Life." Are you suggesting that two companies with mutually overlapping areas of interest shouldn't cooperate when it's too easy? And what does this have to do with Abrams, anyway?

P.P.S. George Lucas originally owned Pixar. He sold it to Jobs in the 80s. Watch "Attack Of The CLONES" and watch it carefully. Notice anything about the look of Kamino and the clone troopers in training? Pay attention to the dialogue from Lama Su as it's all happening. I think it's pretty obvious that Lucas has a certain disdain for Mr Jobs and his memetic advertising, and the clueless drones that fall under its programming. In a very clear sense, Lucas' 2002 movie anticipated the hegemonic dominance of Apple through the relationship between mass media and cultural conformity. It's happening. It HAS happened. And it'll go on happening.

Right. Because they company with 90% market share in operating systems that still has virtually every hardware manufacturer by the balls, they aren't the one's with a hegemonic dominance of technology. And let's not even talk about Microsoft's non-Windows strategy. Do you think that Apple could've gotten away with it if, say, the iPhone had the failure rate of the XBox 360?

 

[jstimson]

The engineering sets where the things that pulled me out of the movie.

Concrete floors on the Enterprise? Really?

If they really had to use the sets, they needed more dressing up and modernization so that they looked like part of a flagship engineering room.

Many of the design choices in the movie are growing on me despite an initial "what?" reaction. But engineering is still sticking in my craw.

 

[Therin of Andor]

Concrete floors on the Enterprise? Really?

I saw the movie six times in the cinema and never once noticed the floor of engineering. Mind you I never felt the need to count lens flares either.

Maybe it's a 23rd century flooring material that resembles utilitarian concrete?

 

[Michael Chris]

Concrete floors on the Enterprise? Really?

Why not?

 

[flemm]

Reading this thread has made me thirsty.

All I have in my fridge is Budweiser...

Damn you, Abrams! DAMN YOU!!!

 

[jstimson]

Oh yes, concrete flooring in engineering. That would not crack, chip, blow apart, or do anything bad during turbulence or battles.

It's not a very "spage age" material.

 

[flemm]

Oh yes, concrete flooring in engineering. That would not crack, chip, blow apart, or do anything bad during turbulence or battles.

It's not a very "spage age" material.

Perhaps to our untrained eye it appears to be normal concrete but is in fact a space age version that is highly resistant to all forms of stress. I'll have to run some tests...