BlueRay: Oh...they are SO proud of Budweiser...

[RoJoHen]

I believe it had multiple warp cores after all that makes more sense, what if one breaks down in deep space?

Well, dammit, that's boring. I want a big glowing warp core!

 

[MvRojo]

I_Grok_Spock? Whats a Grok? (GhostFaceSaint feels embarrassed for not knowing, after all he takes pride in his nerdyness).
Seriously I think that the marketing campaign for Star Trek (XI) although slightly stupid for insulting the Trekkie fan base at least did its job of getting people interested in this film, and it didn't flood the market with a signature cereal topped off with other very silly Lucas style over the top merchandising.

Psst.

Also: Grok. Specifically, here.

Got two boxes of that!

 

[Cryogenic]

Clearly, the Anheuser-Busch corporation gave Paramount a wad of cash, provided they'd drop a verbal reference to their main product line in the movie (the bar scene), film in one of their breweries and barely dress it up (the engineering scenes), and then praise Anheuser-Busch up to high heaven in behind-the-scenes puff pieces (the Blu-ray features). The idea that the filmmakers ran out of time/money to "do what they really wanted" is the biggest load of BS I've ever heard. It was done the way they did it on purpose, and everyone pretends it wasn't just so that the illusion of art can be maintained, and so the avaricious forces that dominate this world can seem slightly less transparent than they really are.

Lol. Why the hell would Anheuser-Busch care if one of their breweries made it into the movie? To the vast majority of people it would just look like a generic industrial plant anyway.

To the vast majority? Why does almost everyone and his dog, then, talk about the engineering section looking like a beer brewery, whether they love, hate or are totally indifferent to it? It's a form of subliminal advertising. Since inserting sneak frames into television broadcasts was banned, advertisers have tried all kind of alternatives. Films intended for a mass audience are very powerful bases from which corporations can promote their products.

Main Engineering, the heart of the redesigned Starship Enterprise, connotes good things -- power, precision, refinement, a hint of otherworldliness, an enticement to adventure -- that a viewer's mind conflates with Budweiser, especially when people know that beer is brewed, and that Budweiser, a known brand of beer, is mentioned by a hot, sexy, young actress in an earlier scene. Then, if a consumer loads up the special features, they hear the name dropped a bunch more times, and the association is strengthened. The effect is barely lessened if you're aware of it, since the human mind is scared of the unknown and comforted by the known; it's the cozy sense of familiarity that's important; that's what advertisers cultivate.

I notice that you didn't address my remarks pertaining to STXI and Apple. Maybe because I've made the connection all too obvious? As for the person that canned my remarks about Lucas with a snide put-down: Star Wars has no product placement. Or has that point escaped your notice? That's the difference between a filmmaker who has some integrity to his art (Lucas) and a filmmaker who doesn't (Abrams).

 

[Trekker4747]

The brewery scenes were terrible. When Kirk is running through some large tanks I could see those being antimatter storage pods or something, but there's a scene where Kirk is meeting Uhura in language lab or something and it's just a bunch of tables and machinery stuffed along some industrial equipment.

I think they misnamed the ship Enterprise, it should've been named The Southern Sun.

 

[Cryogenic]

The brewery scenes were terrible. When Kirk is running through some large tanks I could see those being antimatter storage pods or something, but there's a scene where Kirk is meeting Uhura in language labe or something and it's just a bunch of tables and machiery stuffed along some industrial equipment.

"Stuffed along" is the phrase! Look at the nearest visible computer terminal to Kirk's right. It doesn't even fit next to the tank at any kind of sensible angle.

http://reboot.trekcaps.net/caps/Star_Trek/ariane179254_StarTrek_3145.jpg

And look at the other goodies. Steel beams. Industrial lamps. Welded taps. Concrete walls. Just some of the innovations that await us in the 23rd Century.

 

[Trekker4747]

The brewery scenes were terrible. When Kirk is running through some large tanks I could see those being antimatter storage pods or something, but there's a scene where Kirk is meeting Uhura in language labe or something and it's just a bunch of tables and machiery stuffed along some industrial equipment.

"Stuffed along" is the phrase! Look at the nearest visible computer terminal to Kirk's right. It doesn't even fit next to the tank at any kind of sensible angle.

http://reboot.trekcaps.net/caps/Star_Trek/ariane179254_StarTrek_3145.jpg

And look at the other goodies. Steel beams. Industrial lamps. Welded taps. Concrete walls. Just some of the innovations that await us in the 23rd Century.

See, that's what gets me. I mean, there's huge tanks, one with a large pipe and cap on it. Is Uhura working in a language lab or is she regulating the ship's fermentation tanks? That scene irked me more than anything else, everything else I can somewhat shrug off as just being somehwere deep in the dirty, industrial, bowels of the ship doing insane things.

But a bunch of computer terminals long-side some tanks with pipes and chains?

 

[Admiral Buzzkill]

Far more likely is that the product placement in Star Trek was the fee for using the Busch brewery. It's very unlikely that Amheuser Busch paid Paramount to use their buildings; generally it works the other way around. They would, however, pay for the product placement, so the trade-off works.

 

[Cryogenic]

The brewery scenes were terrible. When Kirk is running through some large tanks I could see those being antimatter storage pods or something, but there's a scene where Kirk is meeting Uhura in language labe or something and it's just a bunch of tables and machiery stuffed along some industrial equipment.

"Stuffed along" is the phrase! Look at the nearest visible computer terminal to Kirk's right. It doesn't even fit next to the tank at any kind of sensible angle.

http://reboot.trekcaps.net/caps/Star_Trek/ariane179254_StarTrek_3145.jpg

And look at the other goodies. Steel beams. Industrial lamps. Welded taps. Concrete walls. Just some of the innovations that await us in the 23rd Century.

See, that's what gets me. I mean, there's huge tanks, one with a large pipe and cap on it. Is Uhura working in a language lab or is she regulating the ship's fermentation tanks?

Who knows? Who cares? The film has shitty thinking all round. In this shot, it looks like Chekov is working in an industrial freezer: http://reboot.trekcaps.net/caps/Star_Trek/ariane179254_StarTrek_4550.jpg

I would still like to someone to honestly examine and look into the issue of product placement in the new film, however. It's an issue with implications beyond a single film. Of course, I'm not averse to any and all product placement; only the kinds that shouldn't be there. I think we're dealing with the latter here. I commend you for being astute and bold enough to at least catch and dissect certain details that others haven't, won't or can't.

Far more likely is that the product placement in Star Trek was the fee for using the Busch brewery. It's very unlikely that Amheuser Busch paid Paramount to use their buildings; generally it works the other way around. They would, however, pay for the product placement, so the trade-off works.

That's possible. But if that's what happened, then you must extend that concept to the special features. The placement (deal) seems to go beyond the confines of the actual film.

 

[Trekker4747]

Who knows? Who cares? The film has shitty thinking all round. In this shot, it looks like Chekov is working in an industrial freezer:

http://reboot.trekcaps.net/caps/Star_Trek/ariane179254_StarTrek_4550.jpg

I would still like to

Mmmm. I loves me a stucco-look on a computer terminal.

 

[Neumann]

Clearly, the Anheuser-Busch corporation gave Paramount a wad of cash, provided they'd drop a verbal reference to their main product line in the movie (the bar scene), film in one of their breweries and barely dress it up (the engineering scenes), and then praise Anheuser-Busch up to high heaven in behind-the-scenes puff pieces (the Blu-ray features). The idea that the filmmakers ran out of time/money to "do what they really wanted" is the biggest load of BS I've ever heard. It was done the way they did it on purpose, and everyone pretends it wasn't just so that the illusion of art can be maintained, and so the avaricious forces that dominate this world can seem slightly less transparent than they really are.

Lol. Why the hell would Anheuser-Busch care if one of their breweries made it into the movie? To the vast majority of people it would just look like a generic industrial plant anyway.

To the vast majority? Why does almost everyone and his dog, then, talk about the engineering section looking like a beer brewery, whether they love, hate or are totally indifferent to it? It's a form of subliminal advertising. Since inserting sneak frames into television broadcasts was banned, advertisers have tried all kind of alternatives. Films intended for a mass audience are very powerful bases from which corporations can promote their products.

Main Engineering, the heart of the redesigned Starship Enterprise, connotes good things -- power, precision, refinement, a hint of otherworldliness, an enticement to adventure -- that a viewer's mind conflates with Budweiser, especially when people know that beer is brewed, and that Budweiser, a known brand of beer, is mentioned by a hot, sexy, young actress in an earlier scene. Then, if a consumer loads up the special features, they hear the name dropped a bunch more times, and the association is strengthened. The effect is barely lessened if you're aware of it, since the human mind is scared of the unknown and comforted by the known; it's the cozy sense of familiarity that's important; that's what advertisers cultivate.

I notice that you didn't address my remarks pertaining to STXI and Apple. Maybe because I've made the connection all too obvious? As for the person that canned my remarks about Lucas with a snide put-down: Star Wars has no product placement. Or has that point escaped your notice? That's the difference between a filmmaker who has some integrity to his art (Lucas) and a filmmaker who doesn't (Abrams).

So kubrick had no integrity and 2001 should shy away from the mighty STOUR WOURS?

 

[Admiral Buzzkill]

Lol. Why the hell would Anheuser-Busch care if one of their breweries made it into the movie? To the vast majority of people it would just look like a generic industrial plant anyway.

To the vast majority? Why does almost everyone and his dog, then, talk about the engineering section looking like a beer brewery, whether they love, hate or are totally indifferent to it?

Because the vast majority of people don't post on Trek boards to either praise or whine about a Trek movie.

That's why. Duh.

You have to be in over your head - a hard core fan - to even care about this kind of shit much less nitpick it to death (cue someone coming in with an anecdote about a drunken lesbian aunt who doesn't know from Trek who stumbled into the film in a black-out while looking for Transformers II to diddle herself while she looked at Megan Fox, and complained later to the poster in question that she recognized the Busch plant; there's always somebody).

The caveat here is that we'll assume "the vast majority of people" to be "the vast majority of people who saw this movie" - because otherwise the reason that the vast majority of people don't complain about the brewery is that they didn't see it at all. We're closing in on seven billion people, you know.

 

[M'Sharak]

Lol. Why the hell would Anheuser-Busch care if one of their breweries made it into the movie? To the vast majority of people it would just look like a generic industrial plant anyway.

To the vast majority? Why does almost everyone and his dog, then, talk about the engineering section looking like a beer brewery, whether they love, hate or are totally indifferent to it?

Even if you're only talking about people who frequent this forum with any regularity, the vast majority are those who were not only indifferent to it, they never bothered to talk about it at all. (I haven't kept statistics, but I get to read all the stuff posted in here -- and I do mean all of it -- and that's the simple truth: they really didn't. And especially not the dogs; there's nothing there for them to eat, play with or hump, so they don't care one bit.)

If about people who frequent TrekBBS, but who may or may not visit this forum, the vast majority who don't talk about it at all is significantly greater in numbers. Among all of those who saw the movie at least once in the theater? Impossible for me to calculate by any means, but I'd be willing to bet that a whole lot of them never thought once about it looking like a brewery and were not inclined to say anything about the whole scene beyond "Hey, did you see the dude inside that pipe?". Anything which wasn't the clear tube or the "chopper" turbine was merely scenery and background for the action, and registered as nothing more.

 

[Devon]

Who knows? Who cares? The film has shitty thinking all round.

Mostly coming from the critics, correct.

In this shot, it looks like Chekov is working in an industrial freezer: http://reboot.trekcaps.net/caps/Star_Trek/ariane179254_StarTrek_4550.jpg

Definitely not.

I would still like to someone to honestly examine and look into the issue of product placement in the new film, however. It's an issue with implications beyond a single film.

Yes, as in many other films might even do product placing!

Of course, I'm not averse to any and all product placement; only the kinds that shouldn't be there. I think we're dealing with the latter here.

It's fine.

That's possible. But if that's what happened, then you must extend that concept to the special features.

Of course not.

The placement (deal) seems to go beyond the confines of the actual film.

I'm sure their catering was quite a bit "warmed up."

Lol. Why the hell would Anheuser-Busch care if one of their breweries made it into the movie? To the vast majority of people it would just look like a generic industrial plant anyway.

To the vast majority? Why does almost everyone and his dog, then, talk about the engineering section looking like a beer brewery, whether they love, hate or are totally indifferent to it?

Even if you're only talking about people who frequent this forum with any regularity, the vast majority are those who were not only indifferent to it, they never bothered to talk about it at all. (I haven't kept statistics, but I get to read all the stuff posted in here -- and I do mean all of it -- and that's the simple truth: they really didn't. And especially not the dogs; there's nothing there for them to eat, play with or hump, so they don't care one bit.)

If about people who frequent TrekBBS, but who may or may not visit this forum, the vast majority who don't talk about it at all is significantly greater in numbers. Among all of those who saw the movie at least once in the theater? Impossible for me to calculate by any means, but I'd be willing to bet that a whole lot of them never thought once about it looking like a brewery and were not inclined to say anything about the whole scene beyond "Hey, did you see the dude inside that pipe?". Anything which wasn't the clear tube or the "chopper" turbine was merely scenery and background for the action, and registered as nothing more.

I'm willing to bet that the only reason a good chunk of those who are complaining about it do so because they heard it was a brewery before hand, not because upon viewing they were so "disturbed" by it and recognized it as a brewery, etc. Thus, they need and have *something* to complain about.

 

[GhostFaceSaint]

That is probably a pretty accurate statement.

 

[FreddyE]

Well I did not hear that it was a brewery before I saw the movie. But when seeing the movie it was VERY noticable to me that is was "some real world factory doubling for engeneering". And it already irked me then...without knowing the type of factory.

I read the specific that its a Budweiser brewery here. Had it been a factory for condoms that wouldn´t have changed anything. A factory is a factory.

 

[Clancy_s]

This would have been better, but oh well..

There is no accounting for taste: that image looks too like a Milkdrop screencap for my taste!

You have to be in over your head - a hard core fan - to even care about this kind of shit

This.

*waves hardcore flag*

*proudly*

 

[barnaclelapse]

Clearly, the Anheuser-Busch corporation gave Paramount a wad of cash, provided they'd drop a verbal reference to their main product line in the movie (the bar scene), film in one of their breweries and barely dress it up (the engineering scenes), and then praise Anheuser-Busch up to high heaven in behind-the-scenes puff pieces (the Blu-ray features). The idea that the filmmakers ran out of time/money to "do what they really wanted" is the biggest load of BS I've ever heard. It was done the way they did it on purpose, and everyone pretends it wasn't just so that the illusion of art can be maintained, and so the avaricious forces that dominate this world can seem slightly less transparent than they really are.

Lol. Why the hell would Anheuser-Busch care if one of their breweries made it into the movie? To the vast majority of people it would just look like a generic industrial plant anyway.

To the vast majority? Why does almost everyone and his dog, then, talk about the engineering section looking like a beer brewery, whether they love, hate or are totally indifferent to it? It's a form of subliminal advertising. Since inserting sneak frames into television broadcasts was banned, advertisers have tried all kind of alternatives. Films intended for a mass audience are very powerful bases from which corporations can promote their products.

Main Engineering, the heart of the redesigned Starship Enterprise, connotes good things -- power, precision, refinement, a hint of otherworldliness, an enticement to adventure -- that a viewer's mind conflates with Budweiser, especially when people know that beer is brewed, and that Budweiser, a known brand of beer, is mentioned by a hot, sexy, young actress in an earlier scene. Then, if a consumer loads up the special features, they hear the name dropped a bunch more times, and the association is strengthened. The effect is barely lessened if you're aware of it, since the human mind is scared of the unknown and comforted by the known; it's the cozy sense of familiarity that's important; that's what advertisers cultivate.

I notice that you didn't address my remarks pertaining to STXI and Apple. Maybe because I've made the connection all too obvious? As for the person that canned my remarks about Lucas with a snide put-down: Star Wars has no product placement. Or has that point escaped your notice? That's the difference between a filmmaker who has some integrity to his art (Lucas) and a filmmaker who doesn't (Abrams).

Wow. I love it when such a long-winded post only succeeds in hammering down such a narrow point of view.

I didn't realize integrity was such a simple matter and feel rather foolish for that.

Thank-you, sir, for pointing my backwards ways into the right direction.

 

[Admiral Buzzkill]

Wow. I love it when such a long-winded post only succeeds in hammering down such a narrow point of view.

You've just identified one significant defining characteristic of communication on the Internet.

Seriously - before online communication (which includes stuff like usenet, Compuserve and so forth) the extremes that people will go to to construct rationalizations and to defend those rationalizations as necessary, inevitable and unassailable evidence-based conclusions was not nearly so obvious in social settings. IRL, when people start talking this way about something trivial or of narrow interest most folks will either tune them out or walk away. On the Internet, we get too involved.

 

[barnaclelapse]

Oh, I know. I'm just trying to be cute while doing seven other things at once.

God knows if I'm succeeding.

It's downright surreal to think that I've been using the internet for about fourteen years now. I'm sure some of you have used it even longer, but that's still a hell of a stretch of time.

 

[I Grok Spock]

As for the person that canned my remarks about Lucas with a snide put-down: Star Wars has no product placement. Or has that point escaped your notice? That's the difference between a filmmaker who has some integrity to his art (Lucas) and a filmmaker who doesn't (Abrams).

Everything in Lucas' films is product. Been in a retail store any time in past 32 years or so?

So kubrick had no integrity and 2001 should shy away from the mighty STOUR WOURS?

Yeah, ol' integrity-free Kubrick, rolling in Pan Am money.