Another problem is the glut of Star Trek shows that was introduced in such a short amount of time. To someone outside of all this, if they look at a list, it's going to be like white noise.
Star Trek: Discovery, Star Trek: Lower Decks, Star Trek: Picard, Star Trek: Prodigy, Star Trek: Section 31, Star Trek: Short Treks, Star Trek: Starfleet Academy, Star Trek: Strange New Worlds
^^^ I just listed all the new series in alphabetical order. Look at the way that all looks and be honest for a moment. It all blurs together if you either don't know anything about any of this or haven't followed Star Trek since the '90s and early-2000s.