I'm reminded of Demolition Man and the line about Pizza Hut being the only survivor of the Franchise Wars
I agree.. some years down the line we will see a consolidation and only 3-4 major streaming services remain and maybe a few very specialized ones for a narrow audience.
I'd guess the obvious candidates are Netflix, Disney+ and Apple with maybe HBO if they manage to put out good enough content. Netflix and Disney have the biggest catalogues so they have the most to offer, Apple has deep coffers so they can survive a few years until they have built up their portfolio but other than that the air gets thin.
I just can't see people spending 50+ bucks a month for several services just to be able to watch 1-2 exclusive hot shows on one service and 1-2 shows on another, and i'm also not even counting the time investment to watch all hot shows.
Years ago i was a heavy show consumer, so much i had to spend 2-3 hours each day to keep up with every show i watched on a regular basis until i took the axe to my viewing habits and cut out much of it (some shows simply lost the quality and others just ran out or were cancelled). I believe the same may happen to others as the market just becomes too big for anyone to really follow unless they don't need to work or are actually unemployed with just enough money to be able to afford Internet and 3-4 streaming services.
HBOmax is Warner Media so it will be all of the content Warners owns. DC, Harry Potter, I think they have Friends back—which was the most watched show on Netflix, Big Bang, Looney Tunes, Hanna Barbera, all of the Warner Brother movies, all of the MGM movies before 1985.
And all of the new content they are creating.
Arguably more known content than Netflix.