On the other hand - hiring a director/PR daredevil with the balls to confront the fans can also end up with some priceless headlines:
https://www.cnet.com/news/paul-feig-tribeca-trolls-ghostbusters/
"Ghostbusters' maker: Once upon a time, I loved the internet"
http://bloody-disgusting.com/news/3362993/paul-feig-responds-to-ghostbusters-troll-go-fck-yourself/
Paul Feig Responds to ‘Ghostbusters’ Troll: “Go F*ck Yourself”
https://www.polygon.com/2016/5/6/11609668/paul-feig-ghostbusters-melissa-mccarthy
"Geek culture is home to some of the biggest assholes I've ever met in my life," Feig told the paper.
EDIT: from Campe98's link: "I consider myself first and foremost an entertainer. I work for the audience. Tonight I found people I could never work for."
There's a fatalistic logic in this. Gotta respect that.
That makes Feig sound all kinds of awesome.
