The Last Jedi trailer has 16.5 million views in less than 24 hours.

[tomalak301]

I was commenting on Facebook the day the trailer came out that I wished Star Trek had even half the Marketing Star Wars has. Yes it's not best to compare, but whenever a new Star Wars trailer comes out, I get excited. If Trek's marketing was somewhat like that, we probably could have had a true 50th anniversary celebration.

 

[Tenacity]

Paramount wants the current crop of Star Trek movies to be young and fresh, connecting the movies to a "50th anniversary celebration" would be counter-productive.

 

[The Wormhole]

Paramount wants the current crop of Star Trek movies to be young and fresh, connecting the movies to a "50th anniversary celebration" would be counter-productive.

Worked fine for Doctor Who, especially among the younger fans. Paramount and CBS really should feel embarrassed right now, surrounded by sci-fi franchises which are being treated a hundred fold better by their studios than they treat Star Trek.

 

[sttngfan1701d]

Star Wars is, was, and always will be, the larger pop culture juggernaut. You can't compare it with Trek in terms of worldwide appeal. It's not even close, and it never was. Star Trek has influence and longevity, but not the same sort of mass appeal. It never did. And especially NOW, since Disney owns Star Wars, it is being pushed by one of the world's most effective marketing machines.

For what it's worth, I personally didn't like the Last Jedi trailer. I thought the first teaser for The Force Awakens was more exciting than this new one. I've only seen it once, and don't have much of a hankering to see it again. Perhaps the full trailer released later this year will get me more excited for the film.

 

[ralph]

Star Trek's real home is on the small screen and that's where it works best. If you expect it to venture out into feature film territory and stand toe to toe with Star Wars ... you'll be waiting a very, very long time.

I totally agree. These two universes are actually very different.
As George Lucas said: Star Wars try to target a young audience, the kids and the kid in everybody I think cinema is the right way
Star Trek has relationships and conflict among the relationships and stories that involve humanity and philosophical questions. It is aimed at more adult public. I think series is a good storyteller.
In my opinion, star trek (as series) could be completed through the use of movies.
Paramount should forget the Kelvin timeline. Discovery can succeed. If there is sufficient interest, they could think of a movie to fill in some event hasn´t shown in the series or just quoted.

 

[Trekkin]

As George Lucas said: Star Wars try to target a young audience, the kids and the kid in everybody I think cinema is the right way
Star Trek has relationships and conflict among the relationships and stories that involve humanity and philosophical questions. It is aimed at more adult public.

And yet, Trek has never inspired the same amount of emotional reaction from me as:

Luke: You're coming with me. I've got to save you.
Vader: You already have.

Or

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And that's not even the best movie.

It's not a matter of kiddie vs adult, or complexity. Over the course of fifty years, you could count amount of times Trek explored true moral greyness (as in there's no 'right') on your fingers. And no, the writers accidentally botching their own message doesn't count.

Trek has just never been able to grab people by the heart in the way Star Wars does. People don't latch onto the characters, and the world doesn't capture their imagination. Trying to claim that's because Trek goes for the 'intellect' will only take you so far.

*looks at episode list*

And that 'far' is when Kirk killed the oh-so-supposably tragic (but really always douchey) God-Mitchell, by dropping a rock on his head.

 

[PixelMagic]

Fate of the Furious made $532 million over the weekend. Beyond still hasn't even made that yet.

 

[F. King Daniel]

Fate of the Furious made $532 million over the weekend. Beyond still hasn't even made that yet.

In all fairness, that is an all-time record. Beating even Star Wars, the thing this thread is unhappy about.

 

[fireproof78]

And yet, Trek has never inspired the same amount of emotional reaction from me as:



Or

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And that's not even the best movie.

It's not a matter of kiddie vs adult, or complexity. Over the course of fifty years, you could count amount of times Trek explored true moral greyness (as in there's no 'right') on your fingers. And no, the writers accidentally botching their own message doesn't count.

Trek has just never been able to grab people by the heart in the way Star Wars does. People don't latch onto the characters, and the world doesn't capture their imagination. Trying to claim that's because Trek goes for the 'intellect' will only take you so far.

*looks at episode list*

And that 'far' is when Kirk killed the oh-so-supposably tragic (but really always douchey) God-Mitchell, by dropping a rock on his head.

I think this closet it got was Trek 09's opening when Kirk Sr. dies. I still cry right at the end of the scene.

 

[The Wormhole]

Fate of the Furious made $532 million over the weekend. Beyond still hasn't even made that yet.

Like I keep saying, Fate of the Furious got promoted, Beyond did not.

I think this closet it got was Trek 09's opening when Kirk Sr. dies. I still cry right at the end of the scene.

Sorry, no. I do consider the opening of Trek XI one of the best of the Abrams series, and it even get on my list of top 25 scenes of Star Trek overall. But it does not trigger that kind of an emotional reaction in me at all. I will never cry watching that scene, or any in the Abrams movies.

 

[F. King Daniel]

Sorry, no. I do consider the opening of Trek XI one of the best of the Abrams series, and it even get on my list of top 25 scenes of Star Trek overall. But it does not trigger that kind of an emotional reaction in me at all. I will never cry watching that scene, or any in the Abrams movies.

*gazes into Wormhole's empty eyes looking for a soul that isn't there*

 

[Neumann]

And yet, Trek has never inspired the same amount of emotional reaction from me as:

...
....

It's not a matter of kiddie vs adult, or complexity. Over the course of fifty years, you could count amount of times Trek explored true moral greyness (as in there's no 'right') on your fingers. And no, the writers accidentally botching their own message doesn't count.

Trek has just never been able to grab people by the heart in the way Star Wars does. People don't latch onto the characters, and the world doesn't capture their imagination. Trying to claim that's because Trek goes for the 'intellect' will only take you so far.

*looks at episode list*

And that 'far' is when Kirk killed the oh-so-supposably tragic (but really always douchey) God-Mitchell, by dropping a rock on his head.

Wow, Fantastic. So, what do you propose?

 

[Trekkin]

Getting over the rampaging Star Wars envy would be a good place to start. And stop putting Wars success down to nostalgia, when Trek had a 20 years head start on it. And...

Oh, you meant trying to compete with Star Wars.

Well that seems pointless, and a bit late besides. Wars is rarely the direct competition, and is too far ahead in the game (despite taking longer hiatus than Trek ever did.) Wormhole has a point about promotion though.

 

[Shaka Zulu]

I've watched the trailer three times already and can't wait for the movie. I know what I'm doing in December.

It's not a competition. You can enjoy both Trek and Wars--and be excited by both.

My sentiments exactly.

 

[fireproof78]

Like I keep saying, Fate of the Furious got promoted, Beyond did not.

Sorry, no. I do consider the opening of Trek XI one of the best of the Abrams series, and it even get on my list of top 25 scenes of Star Trek overall. But it does not trigger that kind of an emotional reaction in me at all. I will never cry watching that scene, or any in the Abrams movies.

Agree to disagree. I can barely watch that scene without tearing up, same thing with Harewood's saying goodbye to his daughter in ST ID.

 

[CorporalClegg]

The first fifteen minutes of ST09 is probably the best in the history of Star Trek.

 

[Hey Missy]

The lack of promotion and merchandising for Beyond was just Paramount being cheap.

 

[Greg Cox]

I think this closet it got was Trek 09's opening when Kirk Sr. dies. I still cry right at the end of the scene.

I'll cop to getting misty-eyed at that part.

 

[Kor]

The Last Jedi trailer has 16.5 million views in less than 24 hours. Beyond teaser only has 18 mil after 1.5 years. Beyond trailer 2 only 1.5 mil after 10 months.

I am saddened just how much the general populace doesn't care about Star Trek in comparison. I wish Star Trek could have its day in the big spotlight with that much popularity.

I purposefully go for things that aren't well known or popular. So it doesn't bother me one bit that Trek doesn't have a high profile among the general populace.

Kor

 

[Jedi_Master]

It is perfectly okay to celebrate the success of Star Wars and Star Trek.
Also, when the day comes that all entertainment companies are owned by Amazon, Netflix, or Disney, Trek and Wars will likely be part of the same family. Crossover, anyone?