New Discovery logo

[Balok's Decoy]

I kinda like the grittiness of the old delta, but this new one is fine.

 

[Eric Cheung]

And internal memos indicate that the singular ship logo was not intentional, at least as far as GR was concerned.

Whether or not it was intentional, it was fairly consistent on screen, and reinforced by ENT's design for the Defiant mission patch.

When I saw Star Trek 2009, I guessed that the fleetwide adoption of the Kelvin delta may have been a result of that ship's destruction, just as the Prime Universe's fleetwide adoption of the Enterprise's delta was a result of their completion of the first five-year mission. The Prime Universe may have had a different policy for patches, which may have included reusing them, not unlike unretired numbers on sports jerseys. That could have explained the reuse by the Kelvin and the Prime 1701 of the Franklin's design, itself a reuse of the Friendship One emblem.

I'd prefer they use a unique mission patch, or have some reason it's using the delta. I think uniforms are the easiest thing they can have stay as close to canon as possible, as they've done on TNG, DS9, and ENT, when they've shown the TOS era, especially since The Cage uniforms had a lot more sturdy variants that would hold up today, with only minor alterations. I don't expect them to do so, but it would be nice.

 

[Kemaiku]

We'll more than likely have:

A) Tri-colour uniform system ignoring The Cage or a unique uniform altogether.

B) The Delta, as the overall Starfleet symbol.

C) Blended aspects of both timelines, as well as modern technology like touch screens, tablets etc making more of an appearance over antiquated TOS systems.

D) No use of "tapes" and "radio" and "circuit" being used as terms constantly.

 

[Eric Cheung]

B, C, and D seem about certain, while A seems likely. Though, I'd prefer A and B not to happen, with C to have the same design aesthetic as TOS, with its cool curvy 1960s look, but still have the touch screens, tablets, and minimal physical buttons like in most recent Trek.

 

[Kemaiku]

They'll keep any pandering to older fans to an absolute minimum, they want a new audience, different even to the new movie crowd.

 

[UssGlenn]

We'll more than likely have:

A) Tri-colour uniform system ignoring The Cage or a unique uniform altogether.

They used a 3 color system in The Cage, Engeneering was a warm tan, it just doesn't stand out as different from the Gold unless you are looking for it.

http://tos.trekcore.com/hd/thumbnails.php?album=88&page=72
http://tos.trekcore.com/hd/thumbnails.php?album=88&page=72

 

[tomalak301]

I like the old logo better.

I do too. It feels like with the new one, they got a really small puzzle piece and forced it to work. The other one felt "different".

 

[Kemaiku]

You fine rightly what I meant so don't bother, I specifically said they would ignore the Cage, and you knew what I meant by that too.

 

[KennyB]

We'll more than likely have:

A) Tri-colour uniform system ignoring The Cage or a unique uniform altogether.

B) The Delta, as the overall Starfleet symbol.

C) Blended aspects of both timelines, as well as modern technology like touch screens, tablets etc making more of an appearance over antiquated TOS systems.

D) No use of "tapes" and "radio" and "circuit" being used as terms constantly.

Which is all fine with this "old fart"........canon is great, but building a new fan base is important as well.....I don't use many tapes or circuits around the house in 2017....they shouldn't either.

 

[Kemaiku]

Whether the synopsis that was leaked is true or not, they've stated in every press release the Discovery is a very different ship from the Enterprise despite operating in the same era, so we can't expect much of the series to resemble TOS.

 

[Mudd]

I honestly like nothing about the promotional artwork we've seen so far - not the logo design, nor the emblem, nor the lighting or texturing or composition. You can see more sophisticated typography and CG design in fan films, and that's not a comparison I make lightly - I'm not generally of the belief that even the best of the fan films do better than just make it over the bar of professional production quality.

 

[Zonker]

This one feels like they want to have the split delta but don't want to commit to it. I preferred the old one.

 

[Saul]

From the official Discovery Facebook page:

What the hell? It looks terrible. It looks like the trek logo was cut up and sellotaped back together by a 4 year old.

 

[Balok's Decoy]

While I like the old logo, I don't see that as a uniform badge. This new one does look like a proper uniform badge though.

 

[Rahul]

I like the delta more than it was before... But it also shows they are more more going back and try to fit in, rather than have something completely new and unique.
What I'm still unhappy about is the font though. That was (and still is) terrible. Either you use the old, clear TOS-font. Or (in my view the better option) you create a completely new font that still "feels" Trek. But don't, just don't use the old TOS-font, just with same unnecessary serifs added.
That being said, I'm pretty sure this isn't final. Remember the crappy DS9-promotion logo? Yeah... During the next half a year we're probably going to see something completely different...

I'm mostly happy the logo is a bit brighter than before! Love me some optimistic Trek. Especially in these times...

 

[Sebine_91]

I like the new logo. Personally, I don't have a problem with them taking liberties with the technology with regards to it being out of kilter to what we've seen in TOS. Whilst they could go with the retro-chic I imagine it'll be similar to what we've seen in the movies, it makes sense for a sci-fi show set in the future to have more advanced looking tech then what we've got now. It's a problem all sci-fi prequels have really. Having said that, I didn't have a problem buying that the Defiant was a more advanced ship in the mirror-universe Enterprise episodes.

 

[fireproof78]

Whether or not it was intentional, it was fairly consistent on screen, and reinforced by ENT's design for the Defiant mission patch.

When I saw Star Trek 2009, I guessed that the fleetwide adoption of the Kelvin delta may have been a result of that ship's destruction, just as the Prime Universe's fleetwide adoption of the Enterprise's delta was a result of their completion of the first five-year mission. The Prime Universe may have had a different policy for patches, which may have included reusing them, not unlike unretired numbers on sports jerseys. That could have explained the reuse by the Kelvin and the Prime 1701 of the Franklin's design, itself a reuse of the Friendship One emblem.

I'd prefer they use a unique mission patch, or have some reason it's using the delta. I think uniforms are the easiest thing they can have stay as close to canon as possible, as they've done on TNG, DS9, and ENT, when they've shown the TOS era, especially since The Cage uniforms had a lot more sturdy variants that would hold up today, with only minor alterations. I don't expect them to do so, but it would be nice.

I personally love the individual ship patches, and have since the first release of the Star Trek Concordance. And I would generally agree that it would make sense, given the timeline, and the application of different patches for ships, or fleets, or assignments (Many flag officers, and starbase officers had the Starfleet Command "starburst" emblem, especially Commander John Crichton).

We'll more than likely have:

A) Tri-colour uniform system ignoring The Cage or a unique uniform altogether.

B) The Delta, as the overall Starfleet symbol.

C) Blended aspects of both timelines, as well as modern technology like touch screens, tablets etc making more of an appearance over antiquated TOS systems.

D) No use of "tapes" and "radio" and "circuit" being used as terms constantly.

A and B I see as extremely likely, with C being more of a possibility or some weird hybrid of multiple techs. Also, as odd as it sounds, for D, I still use the term "tape" "radio" and "circuits" even in passing phrases, so I'm 100% certain that they will be eliminated. But, given the attitude of reaching a more contemporary audience, I could very well be wrong on this one.

I honestly like nothing about the promotional artwork we've seen so far - not the logo design, nor the emblem, nor the lighting or texturing or composition. You can see more sophisticated typography and CG design in fan films, and that's not a comparison I make lightly - I'm not generally of the belief that even the best of the fan films do better than just make it over the bar of professional production quality.

That has been my feeling overall as well.

I like the delta more than it was before... But it also shows they are more more going back and try to fit in, rather than have something completely new and unique.
What I'm still unhappy about is the font though. That was (and still is) terrible. Either you use the old, clear TOS-font. Or (in my view the better option) you create a completely new font that still "feels" Trek. But don't, just don't use the old TOS-font, just with same unnecessary serifs added.
That being said, I'm pretty sure this isn't final. Remember the crappy DS9-promotion logo? Yeah... During the next half a year we're probably going to see something completely different...

I'm mostly happy the logo is a bit brighter than before! Love me some optimistic Trek. Especially in these times...

I'm always happy to see more optimism and brighter designs.

 

[DaddlerTheDalek]

I'm fine with both logos.

 

[zar]

Which is all fine with this "old fart"........canon is great, but building a new fan base is important as well.....I don't use many tapes or circuits around the house in 2017....they shouldn't either.

I'm pretty sure you use plenty of circuits on a daily basis. Mentioning circuitry would be fine unless they are describing a complex system as a single circuit.

 

[Woulfe]

I for one don't expect it to look anything like 1960's Trek 'cause that was 50 years ago... FX, Make-up, Set Design, etc has come a long way in that time, in part of Trek itself over the years, TOS to TMP to TNG to Trek 2009 it has changed to match the level of tech it takes to make it... As long as there are good stories & good characters, I'm there... Logo is fine... Font is fine...