The July release is definitely a factor! The previous two movies were helped by their May releases as movies that open in May, June and very early July tend to do higher box office. Late July is seen as the start of dump months.
Does anyone know how Beyond is tracking for its opening weekend?
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The July release is definitely a factor! The previous two movies were helped by their May releases as movies that open in May, June and very early July tend to do higher box office. Late July is seen as the start of dump months.
Rock and a hard place unfortunately. It was a tight schedule just getting it out for when they did.
Yep. I always thought they should at least try going for a one-off event movie like Prometheus. Don't even market it as Star Trek if that helps - because people think it's a direct sequel.
How about the same anticipation as Bond 24 then?
Both old franchises, but one got successfully promoted as the 50th anniversary.
We just have to hope that Beyond has strong legs, and ends up being a hit in China. If those two things happen, it'll be alright. Now if those two things don't happen, I think ST4 is in trouble.
They say these films need to make 2.5 times their production budget to be profitable at the box office. That means STB would need to get to around 460M worldwide. A long way to go.
They say these films need to make 2.5 times their production budget to be profitable at the box office. That means STB would need to get to around 460M worldwide. A long way to go.
Then again, who knows, maybe they didn't spend the usual ridiculous 200m on marketing?
Afterall, the film didn't even get marketed for months.
Afterall, the film didn't even get marketed for months.
The movie has just debuted a week ago. A week!
Yeah, I'm not saying it did badly - I have no idea how it's done yet, but I'm hopeful - I just mean it would gain more profit if the marketing budget turned out to have been lower than usual.
The first three weekdays (Mon, Tue, Wed) have not been impressive. It seems to be behaving more like a non-summer film. Perhaps because the core audience is over 25 so it doesn't get the benefit of higher weekdays that most films get (though this would mean younger people are simply not showing up which does not bode well for the future of the franchise). If it behaves like a weekend film we will know soon enough. It's tough to draw many conclusions from the first Mon-Wed of a release but it's not behaving as one might expect.
Yes. I agree.
It seems to me that they trust word of mouth marketing. I don´t know.
Suicide Squad will debut next week. Many people are looking forward it. I think it is a complicating factor.
Any Happy Meals? This is a movie that families could bring kids to... so such a tie-in creates promotion of the movie, and put it in their minds.
Toys?
Yes, there are commercials now.. but we needed to see stuff like during the Super Bowl (was it there? If so, was it memorable?)
The marketing was weak and slow...and had the marketers seen the movie, they might have known that this was excellent to tie into the 50th anniversary.
This might be for another board, but Star Trek has been poorly marketed over the years -- I mean during the flip phone, Bluetooth headset and iPad crazes, they completely missed creating products that looked like the Star Trek version...they would've made millions...and the movies would've benefitted
It is performing similar to Rogue Nation and a bit weaker than X-Men, Trek will probably have good legs. The fact is Paramount did a poor job of marketing it, the only reason it didn't open at a lower number is they did a marketing blitz the past two weeks. 450m-500m WW is probably the ceiling for Trek. Saying that, they did an extraordinarily good job of marketing the first Trek movie which is probably why it did such good business and I guess it helped it was delayed.
Wednesday's estimate is $4.9 million.
yeah, a 30% decline on Wednesday. One new movie opened (Nerve), don't know if that was the cause for drop or not. Total is now $117.7M ($77.4M domestic, $40.3M foreign).
http://www.boxofficemojo.com/movies/?page=main&id=startrek2016.htm
http://www.boxofficemojo.com/movies/?page=main&id=startrek2016.htm
I don't think Star Trek is a movie for younger kids. The Secret Life of Pets, Ice Age and Finding Dory are more appropriate choices and will attract most of the families with young children.
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