Does anyone know how Beyond is tracking for its opening weekend?

[timtonruben359]

According to Box Office Mojo, Beyond has outperformed Into Darkness' Thrusday debut by 2 million dollars so that could be a positive sign.

I live in Toronto and I was looking at seat availability for this evening and Beyond is running at about 75 to 90% sold out for the 6 to 8:30 pm evening shows at most of the major theaters.

 

[KGator]

Uhhh, I think that math works out to $56m.

Sat would be 23.5m (18m true Friday + Previews of 5.5).

 

[RAMA]

Spectre, with comparable Thursday numbers, made $70 million.

 

[KGator]

According to Box Office Mojo, Beyond has outperformed Into Darkness' Thrusday debut by 2 million dollars so that could be a positive sign.

I live in Toronto and I was looking at seat availability for this evening and Beyond is running at about 75 to 90% sold out for the 6 to 8:30 pm evening shows at most of the major theaters.

The problem with using STID as a comp is that STID came out on a Thur (and had $2m in Wed previews) so either only the shows after midnight are counted as Friday previews or they are counting Wed night's previews. Either way . . . STID burned off 11 million tickets on Thur. I wonder how the weekend numbers would have been if it had opened on a Friday the way just about everything else does.

 

[KGator]

Spectre, with comparable Thursday numbers, made $70 million.

True and Bond films also have an older audience. Spectre had a big Sunday drop (WOM???) and finished with a multiplier under 3. Bond films seem more susceptible to WOM because an older crowd is less likely to feel the need to jump to the theater on opening weekend. An older crowd is also why I think Star Trek typically has a 3 multiplier or better. If STB were to do those kinds of numbers then I would expect the percentage of 25 and younger to be higher than it has been in the past.

It's possible . . . but don't forget Spectre was coming off of Skyfall - the highest grossing and one of the most acclaimed Bond films ever. It had a lot of goodwill while STB is coming off STID which wasn't nearly as universally loved as Skyfall (even though I personally didn't think Skyfall was as great as the critics made it out to be).

 

[Phily B]

STID launched on a Thursday so had a 4 day opener.

 

[RAMA]

Social media for Beyond is exploding compared to the last Deadline numbers:



Per Deadline, this is actually a bigger take than last year’s Spectre, which grabbed $5.25 Million for preview showings of the latest James Bond film.

Deadline also gets deep into social media tracking:

In terms of social media, Star Trek Beyond has a strong Social Media Universe of 191M. The third installment breaks down as 27.1M Facebook fans, 26.2M Twitter followers, about 3M Instagram followers, and over 134.7M YouTube views. According to RelishMix, the film is benefitting from YouTube views from earlier installments in the series. The official trailer is getting 20K to 30K views daily, but daily view counts for most videos for Beyond are rather light, in the 10K to 25K range. The earned-owned ratio of 7:1 is also good, but not great.

The addition, they say that Rihanna’s music video has been a spark plug, adding 20M views since June, 30th. And, the cast is engaged from Simon Pegg (7.9M fans and followers) to Zachary Quinto to Zoe Saldana, which is good news beyond its big Comic-Con presence.

In fact, as of Thursday afternoon, the #StarTrek, #StarTrekMovie, #StarTrekBeyond, #StarTrekPremiere and other related hashtags really started taking off more than doubling the amount of activity from yesterday morning.

 

[Dales]

Social media for Beyond is exploding compared to the last Deadline numbers:



Per Deadline, this is actually a bigger take than last year’s Spectre, which grabbed $5.25 Million for preview showings of the latest James Bond film.

Deadline also gets deep into social media tracking:

In terms of social media, Star Trek Beyond has a strong Social Media Universe of 191M. The third installment breaks down as 27.1M Facebook fans, 26.2M Twitter followers, about 3M Instagram followers, and over 134.7M YouTube views. According to RelishMix, the film is benefitting from YouTube views from earlier installments in the series. The official trailer is getting 20K to 30K views daily, but daily view counts for most videos for Beyond are rather light, in the 10K to 25K range. The earned-owned ratio of 7:1 is also good, but not great.

The addition, they say that Rihanna’s music video has been a spark plug, adding 20M views since June, 30th. And, the cast is engaged from Simon Pegg (7.9M fans and followers) to Zachary Quinto to Zoe Saldana, which is good news beyond its big Comic-Con presence.

In fact, as of Thursday afternoon, the #StarTrek, #StarTrekMovie, #StarTrekBeyond, #StarTrekPremiere and other related hashtags really started taking off more than doubling the amount of activity from yesterday morning.

I hope it does 70+ million this weekend.

 

[Phily B]

It was tracking high 40s to mid 50s a few weeks ago, so if it hits 70m on a 3 day weekend then it'll be a certified hit. I think it is more likely to be closer to X-Men Apocalypse, if the BO improves like ST09 -> STID then it could be in the 500m-600m WW gross which would be great.

 

[INACTIVEUSS Einstein]

There are quite a lot of factors generating publicity for this movie:

1). Positive critical reaction

2). Positive fan reaction

3). Anton's death and feelings of shock and injustice (as sad as that is)

4). Leonard's death and feelings of tribute and respect

5). Star Trek's 50th anniversary and SDCC

6). Asian production partners releasing in China

7). Progressive choice of Sulu's orientation and goodwill

8). Music video by one of the most famous pop artists of the present

Beyond's marketing was a little quiet earlier in the year (especially compared to Star Wars), but maybe these things will push it to unexpectedly high success, maybe even higher than 2009's movie? I don't think Star Trek should necessarily get involved in pop music and the surrounding celebrity culture too much (it helps that Rihanna is an actual fan), but as a one off, the Rihanna video perhaps cancelled out the months of silence.

I'm just glad we got a good movie though; screw money.

 

[Cyrus]

Earlier projections had it open in the $48-60M range. Now it's $57.5-60M. While it's less than the previous 2 movies, $60M opening weekend is nothing to complain about.

http://deadline.com/2016/07/star-tr...rse-lights-out-box-office-preview-1201790073/

 

[bbailey861]

I'm just glad we got a good movie though; screw money.

Amen

 

[SalvorHardin]

Beyond has now received an A- on Cinemascore

 

[Phily B]

I think the more interesting will be the foreign gross which grew significantly between the last two movies, could possible push Beyond into the 500m-600m range.

 

[Jbarney]

Yes, the international numbers are one of the side benefits of having a tent pole franchise like Star Trek. I am sure the studio is disappointed they are not expanding their openings, but in this market, this summer, they have to be happy that they are over the first hurdles as well. The true Friday night number is what I am waiting for, because that is what creates the multiplier for the entire weekend. With the Thursday night sneaks a positive, with word of mouth great, the executives at Paramount can relax a bit and know they have won't do poorly. What Paramount is truly interested in expanding that overseas number, while keeping the domestic number close to profitable. The jump between Star Trek and Darkness is one of the key things they are looking at. They want it to expand, again, big time.

 

[KGator]

I believe the cinemas ore for the first two reboot movies were "A"s.

Friday looks to be around a 23, so a true number would be around 17.5m. A more conservative estimate for the weekend would be $61-62 for STB but I think Saturday will be stronger for Star Trek than typical movies so I'm going to stick with my bullish $66m. Chances for reaching $70 are all but dead (on life support at best).

 

[ralph]

Many, many fans are saying that STB is awesome, we have read positives reviews. It seems to be the best of three movies. But, I think box office is still low in USA. To be honest, I expected more. Some friends say: "It is still too early to say". Maybe box office overseas can surprise. Could I be dreaming high? Will Star Trek never be a massive blockbuster? Have to content myself with U$500 mi?

 

[KGator]

Ughhh . . . Looks more like a 22.5 for Friday. That puts my optimistic number more at a $63m and conservative estimate closer to a $60-60.5m. We need a strong Saturday number now.

 

[SalvorHardin]

I don't think Paramount will be unhappy with anything close to 60 or above.

 

[John Clark]

I enjoyed the film, but at our showing (not including my friends and I) there were only about twenty people in
Hopefully, it was because it was both early (10ish on a Saturday morning) and 3d.