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The teaser is a little controversial, 29% dislike, 71% like on YT.
7 out of 10 like it and it has cut through the buzz of The Force Awakens on its opening weekend.
I'd say that this trailer is a pretty solid marketing move by Paramount.
The trailer views are much higher than this, it's more like 23 million. https://www.facebook.com/StarTrekMovie/?fref=photo