My reaction, ''This is Star Trek?''
I think I am seeing what Paramount believes is the course the franchise will be pursuing in the future - a frenetic, moment-to-moment action film. Will CBS follow in its footsteps? We shall see.
A question - if there were not elements of Star Trek in the film, is there anything in the trailer that would differentiate this film from the average action film?
Isn't that kind of the point, though? The key demographic, for better or worse, *has* to be the 'Joe Public' figures who are looking for something to satiate their blockbuster lust between sequels of superhero franchises. That's
the business their in. To that regard, ST:B may not look like old-school philosophizing Star Trek, but it DOES look like a movie that people will actually pay money to see.
If they can then carry them over into becoming fans of the wider franchise then that's great. But all three of the Abrams-verse movies are deliberately made to appeal to as a wide a demographic as possible. And in my view, they've succeeded admirably in that aim. I know lots of people who are not 'Trekkies' as such, but who love the recent movies.