The rest doesn't engage me much either. The snarking between Clark and Bruce feels more petty and forced than clever or thoughtful. The Superman-Batman banter later on is rather dull as well. The first trailer, for all its grim solemnity, at least conveyed a sense of thoughtfulness and weight that was interesting, but this one makes the movie look as cheesy and clunky as the first couple of Fantastic Four movies or Green Lantern. Action-wise, it just seemed like another visually cluttered orgy of CGI mass destruction, and I'm totally uninterested in Doomsday as an adversary. The only moment that garnered a "whoa" from me rather than a "meh" was Wonder Woman's entrance.
I wouldn't go nearly that far, but I do agree it comes across a bit more "typical superhero movie" here than it did in the previous trailer, and doesn't feel quite as unique and special as it once did.
And I think it's still too early to tell about the writing, just from the few snippets of dialogue we've heard so far. Everyone was raving about the screenplay by the Argo writer, so I'm assuming there was an actual reason for that, and that the story will have some more interesting and complex stuff in it than we've seen so far.