A bit of information
On Facebook - Star Trek's official page is "liked" by about 3.5 million people.
Compare that to the FB pages for the following established (been on TV for more than three seasons) scripted shows on CBS that finished in the top 15 in ratings during the last rating period.
#1 in ratings: Big Bang Theory - 32.3 million FB "likes"
#2 in ratings: NCIS - 17.5 million FB "likes"
#7 in ratings: Criminal Minds - 15 million FB "likes"
#9 in ratings: 2 Broke Girls - 12.2 million FB "likes
#11 in ratings: NCIS LA - 4.3 million FB "likes"
What are some of the shows that fill in the blanks?
Scorpion - a procedural
Mom - a sitcom
The Odd Couple - a sitcom
Mike and Molly - a sitcom
So even though Star Trek has been an established cultural phenomenon for almost 50 years, it still does not have the social media pull of a sitcom about two girls working at a diner that takes a mere pittance to make.
Studios pay attention to such things, you know.
Oh, by the way - the Star Wars FB page has 14 million likes
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Glad you included the bit about Star Wars' Facebook page. That puts it into somewhat better perspective. I claim SW is way more popular than TBBT, so any notion that Facebook Likes are a strong indicator of overall popularity at large, or whatever, would basically seem to be proven false here (not that you were claiming it was). It does tell us something about what people like who use Facebook, however, clearly.
Not that that means that ST has some massive fanbase off such social media radar, because it doesn't, not like SW.
Now, this is just me talking out of my ass, but I would expect that a sizable chunk (undefined term) of those Likes for ST are primarily due to nuTrek. By that I mean, if nuTrek hadn't happened, that number would be a lot lower.
All that said, I'm kinda surprised that ST is as close to "the top ten" as it apparently is. It's not dominating anything, but it's in there. Go nuTrek!
