This trend of Up with Marvel and Down with DC, is rooted (IMO) in the popularity of the MCU movies.
Do not go there. I think for myself, and it's insulting to imply otherwise. I like what I like because I like it. I don't care whether anyone else likes it too, and I never have. If anything, my natural inclination is to support the underdog, to embrace the contrary position and to rebel against hype. So you could not be more completely off base here.
It's also a really, really nonsensical thing to say. I like reading Mark Waid's
Daredevil comics because a set of movies is popular? How the hell would that even work? It's meaningless. I like the comics because I like the comics. The movies are a different entity altogether. I mean, I have a very negative opinion, on balance, of
Man of Steel, but I love
The Flash. I don't judge all DC or all Marvel as one monolithic unit, because that would be stupid.