Well, looks like Jericho is walking out EC as WWE Champion leading to Punk challenging him for a rematch at Wrestlemania. I've been saying that Mike Tyson should go into the Hall of Fame for years. He's by far the most deserving celebrity inductee, since his appearances with the company were a crucial element in generating the large number of PPV buys that Wrestlemania 14 recieved. The storyline where he joined DX was brilliantly executed and he counted the pinfall that made Steve Austin a world champion.
@Admiral Young: Regarding your comment earlier about there not needing to be history, I didn't mean it like that, it was about there being a resonable enough build and signs of tension leading into the PPV for there to be interest in the match (from more than just the IWC). I mean sure, some matches don't need much of or any build to be a success, but I think in this situation the match needs a quality storyline behind it. Of course, some matches don't need a build because of specific circumstances like...
Rob Van Dam vs. John Cena (One Night Stand 2006) - Not much build needed because Rob Van Dam would be ultra over in front of an ECW crowd, whilst Cena would recieve an incredible heel reaction. Furthermore, the PPV would sell tickets because Rob Van Dam and Sabu were getting world title shots regardless of who they were up against.
CM Punk vs. John Cena (Money In The Bank 2011) - Very little build needed because CM Punk would be ultra over in front of his hometown crowd, furthermore his character provided an excellent contrast to John Cena's and there was no real need for sneak attacks, false matches and loads of face/heel dynamic situations leading up to the match. The intention was for Punk to begin a face turn and end up as an anti-establishment character similar to the likes of Steve Austin and Cena getting ultra heel heat was just a bonus.