Trek XII released Christmas 2011...
Instead of Summer 2011/Summer 2012?
I think it will do better here than going up against the behemoths of summer. I am not saying that Trek itself isnt a (domestic) behemoth but I think that if just one of those wannabee summer movies switched to Christmas then they would make even more money, so why not Trek?
Lots of money can be made at Christmas/New Year. I think Paramount did the right thing moving Trek from Christmas 08 to summer 09 as it allowed a lot of time for the marketing to get into full swing but now that the hard work has been done it can move back to winter/Christmas.
Also the lack of competition will help it overseas.
Instead of Summer 2011/Summer 2012?
I think it will do better here than going up against the behemoths of summer. I am not saying that Trek itself isnt a (domestic) behemoth but I think that if just one of those wannabee summer movies switched to Christmas then they would make even more money, so why not Trek?
Lots of money can be made at Christmas/New Year. I think Paramount did the right thing moving Trek from Christmas 08 to summer 09 as it allowed a lot of time for the marketing to get into full swing but now that the hard work has been done it can move back to winter/Christmas.
Also the lack of competition will help it overseas.