I would appreciate a consistent label for the new universe if only to be able to find relevant details. Such as fan art, literature, and other details. I like having a simple, and consistent, label to attach to the new movies.
Nu-Trek, Alternate Universe, Abrams Trek-they all lack the consistency of the labels used for the older shows and movies. I'm sure each naming convention as suffered its critics, so any consensus with the new films will likely take some time.
And, I share Christopher's frustration in trying to name a fictional universe. It is not the easiest think to do and not sound like something that has been done before.