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What can Star Trek film series learn from other popular sci movie series?

How to promote a summer blockbuster. Not with lackluster trailers that alienate/disappoint the existing fanbase and bore those who don't care about Trek (the vast majority of cinemagoers in 2017). Not with 3-4 years in between each release. Not by being silent up until a week or two before release and then expecting people to go see your film.

Marketing is everything. A movie could be awful mindless crap and it'll make a billion dollars. A movie could be exciting, smart and thoughtful and also make a billion dollars. Or only make $120 million off of a $100 million budget.

It's about making something that's appealing to a large audience, exposing it to as many people as possible with advertising and marketing, then keeping that momentum up going into the sequel.

Trek can easily be a $500 million series. It should be.
 
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1. Budget needs to be lower. $100 -150 mil tops (if you can't make a spectacular movie for $130 mil. you're doing something wrong)
2. As has been said, don't waste goodwill by waiting too long between films.
3. Write better villains. Nero and Krall were seriously underwritten.

There was NOTHING wrong with Nero or Krall other than you and evrerybody else obsesed with Star Trek being as it was in the 1960's or 1980's couldn't take the story like they were presented (and forgetting that Star Trek is a science fiction/action adventure space opera franchise, NOT serious sci-fi like 2001: A Space Odysssey or Ursula K. LeGuin's The Disposessed. ) Now, that doesn't mean that Bad Robot can't do something like, say The Galactic Whirlpool, but it doesn't mean that it should be forgetting what it really is just to suit some fan's over-estimation of it.

All that I will agree with is that there should only be a two-year gap between films like the previous other film series with the TOS and Next Generation casts, but that's it (oh, and that the films should be promoted more and that the budgets should be no more than $150 million. )

People have to accept that this franchise had/has to be updated for the present day, and not just be completly like the original series.
 
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