"We Boldly Go" - first commercial

[WarpFactorZ]

The new promo reminds me (in a good way) of a nuBSG one for the final season.

Discovery
https://www.instagram.com/p/BXgR01SA_qd/

BSG

To view this content we will need your consent to set third party cookies.
For more detailed information, see our cookies page.

Accept third party cookies

Inspired by or great minds think alike?

Key words: final season, not first season. You care about these characters and what they're saying, because there's a long-established relationship with them.

 

[Mudd]

And both are led by the same bald guy!

The point of an early ad like this is not to provide a great deal of specific information; it's to arouse curiosity - or to play a part along with many other ads in sustaining curiosity and interest.

No reason this ad shouldn't work, in that respect. Particularly because the content is pretty narrowly targeted at getting Star Trek fans on board rather than on the general public.

 

[KirkusOveractus]

The point of an early ad like this is not to provide a great deal of specific information; it's to arouse curiosity - or to play a part along with many other ads in sustaining curiosity and interest.

No reason this ad shouldn't work, in that respect. Particularly because the content is pretty narrowly targeted at getting Star Trek fans on board rather than on the general public.

I really like the promo! It definitely is geared to the fans mostly, and in its wording addresses something some fans are annoyed about, the show being set during a war (even though Burnham, our main character, is the one who apparently starts it, and DS9 had the better part of a couple seasons with a war story arc).

 

[Krandor]

First, that is completely different than the Discovery teaser. Note that it actually INTRODUCES the characters, instead of trying to be deep and artsy and just showing them out of context. Second, it was played immediately before the premiere started (hence the "Tonight, the 24th century begins" opening).

Even so, you're damn right that was so much better for us in 1987. It showed us the tech, characters, ships, villains, etc... and made the imminent show more interesting. I get that the last Discovery trailer did too, but at this point the "one and done" attitude is frustrating. Enough of the freakin' secrecy. This is a TV show, not national security.

Some of th early DS9 trailers were real bad with only saying things like "It waits..."

 

[Albinator]

I think this promo is fine, end of story. Anyone expecting more from the show at this point is really just scraping the barrel for things to complain about if you ask me.

 

[RobinSpace]

well the promo is ok. it is interesting that they make trailers in difference styles. The first one very dramatic, The second one action orientated and this one a more intellectual, traditional. They clearly make these to tease the various demographics of fans.

 

[Noname Given]

Can't watch it in Canada either, it is literally localized to just the USA.

But, at least you Canadians are getting it via an actual cable channel in the Canadian TV market.

 

[Krandor]

But, at least you Canadians are getting it via an actual cable channel in the Canadian TV market.

For season 1 at least. May not last beyond that.

 

[Noname Given]

And both are led by the same bald guy!

^^^
A French bald guy (with a decidedly British accent, but hey..)

 

[RAMA]

Here's another 10 sec character promo

@startrekcbs: Captain Philippa Georgiou of the U.S.S. Shenzhou. Stream #StarTrekDiscovery on CBS All Access starting 9/24. http://bit.ly/2vBs6JD https://twitter.com/startrekcbs/status/895003529848397824/video/1

 

[KirkusOveractus]

Here's another 10 sec character promo

@startrekcbs: Captain Philippa Georgiou of the U.S.S. Shenzhou. Stream #StarTrekDiscovery on CBS All Access starting 9/24. http://bit.ly/2vBs6JD https://twitter.com/startrekcbs/status/895003529848397824/video/1

Some of the replies are showing that people really aren't following how to watch this series or how the geoblocking works.

 

[RobinSpace]

geoblocking makes no sense. If you want to market your stuff and create a hype train, why block promotional material? you can just ad Coming Soon at the end, you know, just like with movies.

 

[Jackson_Roykirk]

geoblocking makes no sense. If you want to market your stuff and create a hype train, why block promotional material? you can just ad Coming Soon at the end, you know, just like with movies.

It could be that in some countries other outlets rather than CBS are the ones showing it; therefore, those other outlets who DO have the rights probably rather that CBS not be telling people in those countries "See it on CBS All Access".

For example, if Netflix is showing it in the UK, Netflix would rather advertise "See it on Netflix" in the UK instead of people in the UK seeing the CBS All Access promo and getting potentially confusing information about how they can watch it.

 

[RobinSpace]

Ok that makes no sense. Because the promo is on the Internet. So they can state Coming Soon and then link it to a website on details about the show without mentioning who will broadcast it. It can state 'to be determined on a later date'. Not that difficult.

a trailer/promo is there to create interest. By banning the awareness of the show its existence, it doesn't really help the marketing in the country and plays into the internet downloading methods of the show that aren't endorsed by any Broadcaster.

That is also the reason why most movie industries launch their movies on the same date globally.

but what ever.

 

[Krandor]

Ok that makes no sense. Because the promo is on the Internet. So they can state Coming Soon and then link it to a website on details about the show without mentioning who will broadcast it. It can state 'to be determined on a later date'. Not that difficult.

a trailer/promo is there to create interest. By banning the awareness of the show its existence, it doesn't really help the marketing in the country and plays into the internet downloading methods of the show that aren't endorsed by any Broadcaster.

That is also the reason why most movie industries launch their movies on the same date globally.

but what ever.

there is probably something in the netflix contract where they control marketing for the show in the countries they are showing it in.

CBs in their ads need to make sure people know it is on All-access so it is very very important that be in there.

 

[JD]

Really enjoyed this trailer, it didn't give us a ton of story information, but I really liked the narration. It would make a great opening voice over if they go that route.

 

[Noname Given]

geoblocking makes no sense. If you want to market your stuff and create a hype train, why block promotional material? you can just ad Coming Soon at the end, you know, just like with movies.

Because individually both Netflix and CBS wanrt to direct people to their respective streaming service. IE:
- All the CBS promos say "on CBS All Access"
- All the Netflix promos say "On Netflix/A Netflix Original series"

Neither are promoting Star Trek: Discovery directly just for the sake of promoting Star Trek; they are each independently promoting their particular streaming service (to get more subscriptions/make money) and using Star Trek to do so.

Key words: final season, not first season. You care about these characters and what they're saying, because there's a long-established relationship with them.

Right, because everyone who saw these promos and was interested in nBSG2003 had been watching since season one, like every TV series...oh, wait....

 

[tomalak301]

Good trailer. Gives me a full sense of optimism.

 

[The Nth Doctor]

Because individually both Netflix and CBS wanrt to direct people to their respective streaming service. IE:
- All the CBS promos say "on CBS All Access"
- All the Netflix promos say "On Netflix/A Netflix Original series"

That only makes any sense if people had a choice between CBS All Access and Netflix for watching Discovery but they don't. People will be watching the show on whichever platform is available in their country, i.e. CBS for the US and Netflix for everyone else except Canada.

 

[Noname Given]

That only makes any sense if people had a choice between CBS All Access and Netflix for watching Discovery but they don't. People will be watching the show on whichever platform is available in their country, i.e. CBS for the US and Netflix for everyone else except Canada.

EXACTLY - You see you're assuming EVEERYONE knows and has a vested interest in 'Star Trek' - but what if someone (young, just got on the internet) comes across a promo - LIKES what he/she sees - but he's in a foreign country and sees a promo with CBS All Access plaster on it - goes to CBS ALL access and finds the site blocked, or gets a message saying he/she can't sign up because he's in <country name>.

He/She may see if there's a way to see the show in his country, but it's just as likely he/she will go "oh well..." and move on to something else.