Viral Marketing?

[Gepard]

TNG debuted the weekend of my 12th birthday and when I watched ENT's finale TATAV I was reminded how sans the characters and slightly different plots, they're all the same shows.

The best thing that they can do with this franchise at the movie level is to make it an exciting film with a great plot that everyone will be talking about and raving about because there is no way in Hell that Trek fans are going to be able to produce $300 million in ticket sales.

Damn straight.

 

[Lapis Exilis]

Lovely - yet another thread degenerated in about two posts into "You suck 'cause you like the stuff we've seen!" "No, you suck because you don't, or because you said we suck!"

Viral marketing. That's the thread subject. Please remove your endless "you suck-ness" to any of the 50 other threads where it's already going on.

 

[Admiral Buzzkill]

Please remove your endless "you suck-ness" to any of the 50 other threads where it's already going on.

Sorry, this is the Star Trek XI forum. Welcome to The Suck.

I dunno how much viral marketing Paramount will do for this in future. I'm expecting it to be a full-on, high profile publicity effort from here on out, more along the lines of "Iron Man" (the closest to "viral" that got was the leaked footage from Comic-Con).

We'll know how much they're going to spend to promote based on whether they take out a Superbowl ad or not.

 

[CaptainHawk1]

Lovely - yet another thread degenerated in about two posts into "You suck 'cause you like the stuff we've seen!" "No, you suck because you don't, or because you said we suck!"

Viral marketing. That's the thread subject. Please remove your endless "you suck-ness" to any of the 50 other threads where it's already going on.

Well, I hate to say this, but if that's how you feel then you aren't reading all of the posts then, because my last post addressed specifically what the new film needed to do to be successful which is exactly what the original question about viral marketing was about.

-Shawn

 

[CaptainHawk1]

Please remove your endless "you suck-ness" to any of the 50 other threads where it's already going on.

Sorry, this is the Star Trek XI forum. Welcome to The Suck.

I dunno how much viral marketing Paramount will do for this in future. I'm expecting it to be a full-on, high profile publicity effort from here on out, more along the lines of "Iron Man" (the closest to "viral" that got was the leaked footage from Comic-Con).

We'll know how much they're going to spend to promote based on whether they take out a Superbowl ad or not.

What I'm glad to see is that they have a corporate partnership (Intel) for marketing. When was the last tiem that happened? Kraft for TFF with the Marshmallow Dispenser.

https://boldlygo.intel.com/content/index.html

-Shawn

 

[Lapis Exilis]

Lovely - yet another thread degenerated in about two posts into "You suck 'cause you like the stuff we've seen!" "No, you suck because you don't, or because you said we suck!"

Viral marketing. That's the thread subject. Please remove your endless "you suck-ness" to any of the 50 other threads where it's already going on.

Well, I hate to say this, but if that's how you feel then you aren't reading all of the posts then, because my last post addressed specifically what the new film needed to do to be successful which is exactly what the original question about viral marketing was about.

-Shawn

No, the original question about viral marketing was not at all about what the new film needed to do to be successful. It was about whether or not viral techniques would be employed in the marketing campaign and what that might look like.

 

[Lapis Exilis]

So we'll have "I believe in James T. Kirk" banners floating around?

Followed by destroyed banners by Nero?

I would hope for something original, and, you know, that has to do with this movie.

Seems there's possibilities in the construction of the Enterprise - puzzles and what not that could be floated that allow the unlocking of websites having to do with starship construction, or the drydock facility. Or something that might explore maps of the galaxy as known at the time of the movie. Material about time travel - various scientists' (fictional and real) theories on how time travel might work. They could have some fun with that and set up scenarios that ask whether our current timeline has been tampered with.

 

[JoeZhang]

So we'll have "I believe in James T. Kirk" banners floating around?

Followed by destroyed banners by Nero?

I would hope for something original, and, you know, that has to do with this movie.

Seems there's possibilities in the construction of the Enterprise - puzzles and what not that could be floated that allow the unlocking of websites having to do with starship construction, or the drydock facility. Or something that might explore maps of the galaxy as known at the time of the movie. Material about time travel - various scientists' (fictional and real) theories on how time travel might work. They could have some fun with that and set up scenarios that ask whether our current timeline has been tampered with.

Sightings - Strange ships are being seen in federation space, Where are they from? People claim that they are from the future and have something to do with the mysterious disappearance of the USS Kelvin.

Can you crack the star fleet database and find out more about what happened to the Kelvin?

 

[CaptainHawk1]

No, the original question about viral marketing was not at all about what the new film needed to do to be successful. It was about whether or not viral techniques would be employed in the marketing campaign and what that might look like.

Since there's a nice long wait to go before the movie comes out, does anyone know if Paramount plans any viral marketing campaigns? It seems an obvious way to go, given the success of such things in the past, plus Star Trek already has a reputation for its fans "living in the story". There's also opportunities to tie it into real space exploration which would light up all us space nerds - they could do something in conjunction with NASA (which is always looking to up its PR profile) with the International Space Station, we just had a shuttle launch headed up there yesterday or the day before, right? Something with SETI, or the various discoveries going on about planetary discoveries.

Or am I just geeking out here?

Did you not even remember what you posted? Whether you like it or not, you're whole post discusses marketing approaches, past and future.

I understand when people get pissed when their thread gets hijacked, but you set the parameters for all of these posts in the starter if not the title.

What did you think would happen when you start a thread about viral marketing? I can guarantee you that half of the people who saw the title of the thread were assuming you were talking about the rumors that they were already engaging in it so the thread was destined to devolve quickly.

Beyond that, all your starter discusses is marketing and so my later comments reflect that. Sometimes threads just take a different turn than expected.

-Shawn

 

[Rick Sternbach]

I was hoping that they would combine design elements of ENT and TOS to go for a transitional look. They didn't and not only that they've made the ship unbalanced with the elements they've put in there that look like they're photoshopped from several different sources (and Rick Sternbach has said as much, too).

I'm incredibly excited about the new movie I just think the new ship is ugly as sin.

-Shawn

To clarify - I didn't say that it looked like they Photoshopped different elements together, but rather that the different major assemblies felt like they were designed differently. I'm sure we were treated to a single CG render of the ship, not pasted-up elements.

Rick
www.spacemodelsystems.com

 

[CaptainHarlock]

* The trailer version leaked online seems a viral. The quality was high, the movie theater was empty, I don´t know. Look for yourself:
http://www.youtube.com

 

[Lapis Exilis]

Did you not even remember what you posted? Whether you like it or not, you're whole post discusses marketing approaches, past and future.

I understand when people get pissed when their thread gets hijacked, but you set the parameters for all of these posts in the starter if not the title.

What did you think would happen when you start a thread about viral marketing? I can guarantee you that half of the people who saw the title of the thread were assuming you were talking about the rumors that they were already engaging in it so the thread was destined to devolve quickly.

Beyond that, all your starter discusses is marketing and so my later comments reflect that. Sometimes threads just take a different turn than expected.

-Shawn

http://www.youtube.com/watch?v=teMlv3ripSM

 

[CaptainHawk1]

I was hoping that they would combine design elements of ENT and TOS to go for a transitional look. They didn't and not only that they've made the ship unbalanced with the elements they've put in there that look like they're photoshopped from several different sources (and Rick Sternbach has said as much, too).

I'm incredibly excited about the new movie I just think the new ship is ugly as sin.

-Shawn

To clarify - I didn't say that it looked like they Photoshopped different elements together, but rather that the different major assemblies felt like they were designed differently. I'm sure we were treated to a single CG render of the ship, not pasted-up elements.

Rick
www.spacemodelsystems.com

And to clarify and correct, the photoshop is my comment which I extrapolated from yours and I apologize for putting words into your mouth. What I was referring to was your post over at Starship Modeler where you refer to the metaphor you used regarding "elephants and committees" and what you said about the elements looking like they came from different foundries.

As I posted to the TrekBBS and TrekMovie -

Yes, I was slightly disappointed in the initial viewing of the design, what with the elements of the Refit and what to me are odd-looking nacelles and pylons and the proportions of the engineering hull. In a question of pure mechanics, yes, I was puzzled by what appeared to be an incorrect placement of the nacelles so that the Bussard collectors didn't see open space, but that turned out to be an illusion, and I did get to see an ortho view of a port side elevation that confirmed it. Yes, I used a colorful metaphor related to elephants and committees, in the sense that the major assemblies did not look like they all came from the same "foundry," so to speak.

All that said, however, I do think that the new Enterprise design fits the rest of what appears in the trailer, so for me, it's the entire aesthetic that is skewed. Will it all work as a film? Probably. Does it feel like it fits with the rest of the 40-some years of the franchise? No, but that's just my opinion. Will I see the movie? Sure. Will I debate design points? Sure again; it's good to study and critique and exchange ideas but without trampling on the people who created the designs in a personal way. I'm sure Ryan Church and the other designers are okay folks; I just don't respond as positively to their concepts the way some others have, or feel that Star Trek needs to be radically updated or made more hip and cool for another new generation of filmgoers. Anyhow, May 09 will come soon enough, and we'll all have fun going to the flicks.

Rick
www.spacemodelsystems.com

http://www.starshipmodeler.net/talk/viewtopic.php?t=67648&start=0

To which I suggested (and still believe) that the designers on this project aren't qualified to shine your shoes.

Thanks again Rick.

-Shawn

 

[Kpnuts]

This is JJ Abrams...

Of course there'll be viral stuff.

www.ncc-1701.com is a start

 

[Kpnuts]

To which I suggested (and still believe) that the designers on this project aren't qualified to shine your shoes.

Thanks again Rick.

-Shawn

Possibly true if you're talking about Star Trek design...

But everyone's entitled to their own opinion on how the ship should look.

One person's opinion is no more valid than another. Regardless of his previous work.

 

[CaptainHawk1]

Did you not even remember what you posted? Whether you like it or not, you're whole post discusses marketing approaches, past and future.

I understand when people get pissed when their thread gets hijacked, but you set the parameters for all of these posts in the starter if not the title.

What did you think would happen when you start a thread about viral marketing? I can guarantee you that half of the people who saw the title of the thread were assuming you were talking about the rumors that they were already engaging in it so the thread was destined to devolve quickly.

Beyond that, all your starter discusses is marketing and so my later comments reflect that. Sometimes threads just take a different turn than expected.

-Shawn

http://www.youtube.com/watch?v=teMlv3ripSM

BRILLIANT!!!

That made my night, thanks!
-Shawn

 

[CaptainHawk1]

To which I suggested (and still believe) that the designers on this project aren't qualified to shine your shoes.

Thanks again Rick.

-Shawn

Possibly true if you're talking about Star Trek design...

But everyone's entitled to their own opinion on how the ship should look.

One person's opinion is no more valid than another. Regardless of his previous work.

Well, despite the fact that this line of thinking is a bunch if pseudo-intellectual nonsense (there are plenty of invalid opinions) why do you have even have to bother to say that?

I'm not suggesting that other people's opinions aren't valid, I'm trying to prove that they aren't. That's the point of these forums: to encourage lively debate. This a far cry from most of these Trek XI haters who just say that your opinion is invalid because it's not the same as mine.

As for my Rick Sternbach comment, read the whole post by my alter ego Julius Orange at the SSM link I provided. I tried to make it clear that my comments weren't meat to be insulting to Church and co., but to express how much I deeply respect Rick Sternbach and how much I think his work and talent are on another level. I have a top 10 list of men who have inspired me the most in my life. My father and father-in-law are on the list... so is Rick Sternbach (Gene Roddenberry is not).

Again, I hate the ship right now but I can't wait for this movie.

-Shawn

 

[ST-One]

You want unbiased opinions, go to modeling sites that actually objectively look at the ship where it's more like 85/15 against.

I'm a member of two of such sites (Foundation 3D and Scifi-Meshes) and the negative comments all come from 'Trek-fans'.

Well, I belong to significantly more than that and I never said that being a Trek fan was a disqualifier and if you're a Trek modeler, you have even more insight. What I'm suggesting is that I think there are a lot of plants on Trek specific boards drumming up positive buzz for the new ship. Trekmovie is a prime example.

And "unbiased" is admittedly a bad choice of words. "More objective" would seem to be more appropriate here.

But still, you've checked out 2 boards, your sampling is kind of limited. The general consensus from what I've seen throughout the hobby community is thumbs down and that includes non-Trek fans.

It's an issue of the convoluted and stolen design elements all being slapped together so that ship is incredibly unbalanced. The biggest problem is the dorsal/saucer sections slid that far back on the engineering section. I could easily accept all of the other nonsense of the design if they had just fixed that.

Why Church feels that the Enterprise need to be built at the Naboo Shipyards is beyond me.

Regardless, it's just one man's opinion based on his observation.

Dismissing the new Enterprise based only on a relativly low-rez image showing just one angle is... stupid.

 

[Baldus885]

Thanks for chiming in, Mr. Church, but there's no credibility issue as I have stated only my opinion. What the flip are you talking about?

I'm talking about you telling us how crap the ship is, as opposed to how crap you think it is. I don't like people ramming their opinion in my face as fact.

I've implied nothing of what you suggested and if you knew the context of the line in Titanic instead of just spouting off...*snip*

I'll just stop your yammering there - I'm well aware of the line in question, it's context and significance. I don't understand how you can tell me what I do and do not know - oh yes, arrogance.

I simply think it's interesting that he is as as proud and arrogant about his design as Thomas Andrews was in Titanic and that was ultimately his undoing. As I said, using a line like that is not just arrogant and prideful, it's a bad harbinger. It would simply be poetic if it was Church's as well.

You're calling him arrogant? Pot, meet kettle.... As for this "bad harbinger" stuff, I think you're talking nonsense. But that's just my opinion.

You simply just have no taste, but that's OK... everyone's entitled to not have taste.

There you go again. You might not think I have no taste, which is fine, but I object to you telling me that as fact. Your opinion <> fact. That is arrogance.

I'd quote you further, but I can't be arsed.

 

[Baldus885]

Well, I belong to significantly more than that and I never said that being a Trek fan was a disqualifier and if you're a Trek modeler, you have even more insight. What I'm suggesting is that I think there are a lot of plants on Trek specific boards drumming up positive buzz for the new ship. Trekmovie is a prime example.