I'll believe it when I see it with this film.IMAX, 4dx, etc are always higher, that's not what the variable pricing is referring too.
? People are voting with their wallet, that's why AMC is trying to raise more revenue through variable pricing. Even before Covid AMC was a failing business. It barely escaped declaring bankruptcy last year, thanks in part due to being a meme stock like GameStop.
Because, well, experience has taught me that people say one thing and do another.