^That Spooks thing isn't product placement, they're not allowed to use product placement on UK TV at all (yet).
Trekker's 10 Worst Product Placements in TV/Movies
- Thread starter Trekker4747
- Start date
ironman - tony stark eating a burger from burger king... at a press conference...
Then how does one define product placement? It's pretty obvious they are using iMacs.
Yeah that one was bad. He asks his aide for a real American hambruger, instead he gets one from Burger King.
I mean, sure, Ilike Burger King too but it wouldn't be the first thing I'd want to eat after being held captive in a cave for however long.
As annoying as product placement is, I find it even more annoying when we see someone drinking out of a plain white can that simply says "beer" or "cola" on it...or a plain white bag that says "chips"
Anybody wanna invest in a cmpany that makes GENERIC brand soft drinks, sold (almost) exclusively to film & TV productions that don't want product placement?!
If they wanted to shake things up, they could be eating chips out of a bag that says "soup" or drinking alcohol from a can that says "cereal."
At least on Mybusters they are bit more creative about covering up the brand names although not much more
I don't mind brand names being visible because we're saturated with brand names in real life, so long as they're not prominently placed or steal attention.
At least on Mybusters they are bit more creative about covering up the brand names although not much more
Nothing new about Bond doing product placement. Goldfinger set the standard by featuring the Aston Martin.
Personally I don't care about product placement one way or the other. Some people get all offended and everything, and people don't want their kids to see product placement-laden shows (seriously, I've heard that). For me I think it's just a dumb thing to bitch about.
For example, the exchange between Bond and Vesper in Casino Royale re: the Omega watch. What, you don't make similar comments if you see someone with a cool brand on their wrist, too? If anything, properly done product placement adds to the realism -- or at least resemblance of realism. For example, all those recognizable brands featured in Back to the Future Part 2 which helped to sell the future Hill Valley. Or the fact Bond happened to drive real cars - albeit augmented - in his movies. OK, so you couldn't get an Aston Martin with an ejector seat at your local dealership; odds are 99.99999% of people who see Bond films couldn't afford one even if they did. But the very fact it was possible to get one (and even possible to add things like wing-mounted machine guns) added to the appeal. This might be why the invisible car in Die Another Day offended so many people -- they couldn't figure out how they could ever add such a feature themselves; but the Mythbusters showed someone with a bit of mechanical know-how could install an ejection seat in their Honda.
The only time product placement annoys me is when they build a story around it, or if it's handled in such a sledgehammer fashion that it's obviously a commercial. If you want to see examples of this, basically watch most American TV programs made before about 1957 which often were forced to integrate the ads into the storyline. Which was OK when it was a variety show, or even a sitcom, but became a bit annoying when it was a dramatic series. Today they hold interest because of the barely-concealed contempt of the actors which is obvious to us know but was missed by the audiences (and studio executives) of the day.
A few years back it was speculated that we might see a return to this on US TV as networks and studios became more strapped for cash. Given the choice between the cast of Heroes emphasizing the brand of car featured in a scene (most recently the Cube at the end of last season) or whatever brand of cellphone is being used for those current webcasts, and the show literally stopping so Hiro can tell the viewers to go and buy a Big Mac, I'll take the more subtle approach!
Alex
Personally I don't care about product placement one way or the other. Some people get all offended and everything, and people don't want their kids to see product placement-laden shows (seriously, I've heard that). For me I think it's just a dumb thing to bitch about.
For example, the exchange between Bond and Vesper in Casino Royale re: the Omega watch. What, you don't make similar comments if you see someone with a cool brand on their wrist, too? If anything, properly done product placement adds to the realism -- or at least resemblance of realism. For example, all those recognizable brands featured in Back to the Future Part 2 which helped to sell the future Hill Valley. Or the fact Bond happened to drive real cars - albeit augmented - in his movies. OK, so you couldn't get an Aston Martin with an ejector seat at your local dealership; odds are 99.99999% of people who see Bond films couldn't afford one even if they did. But the very fact it was possible to get one (and even possible to add things like wing-mounted machine guns) added to the appeal. This might be why the invisible car in Die Another Day offended so many people -- they couldn't figure out how they could ever add such a feature themselves; but the Mythbusters showed someone with a bit of mechanical know-how could install an ejection seat in their Honda.
The only time product placement annoys me is when they build a story around it, or if it's handled in such a sledgehammer fashion that it's obviously a commercial. If you want to see examples of this, basically watch most American TV programs made before about 1957 which often were forced to integrate the ads into the storyline. Which was OK when it was a variety show, or even a sitcom, but became a bit annoying when it was a dramatic series. Today they hold interest because of the barely-concealed contempt of the actors which is obvious to us know but was missed by the audiences (and studio executives) of the day.
A few years back it was speculated that we might see a return to this on US TV as networks and studios became more strapped for cash. Given the choice between the cast of Heroes emphasizing the brand of car featured in a scene (most recently the Cube at the end of last season) or whatever brand of cellphone is being used for those current webcasts, and the show literally stopping so Hiro can tell the viewers to go and buy a Big Mac, I'll take the more subtle approach!
Alex
I can confirm it was Pizza Hut also in the Italian version. Funny thing, here 90% of the people wouldn't know what Taco Bell or Pizza Hut are. But at least the latter has pizza on the name, so it was easier to understand the citation, even if you don't know the specific brand.
While this may be true in general, four words make the word "only" untrue: Quarter Pounder with Cheese.
Apart from the fact these aren't actual product placements, no one is paying for them to be used.
It's not actual product placement, but you're right. Then again, Tarantino's films are filled to the brim with pop culture references, and that's no different. It's important to notice that while the characters talk about McDonald's (and, briefly, Burger King) when it comes to products that are actually depicted on screen, there are Big Kahuna Burgers and Jack Rabbit Slim's Five Dollar Milk Shakes.
Oops! Looks like I spoke too soon:
http://blog.zap2it.com/frominsideth...-seth-macfarlane-fox-shill-for-microsoft.html
Alex
Wolvermouse said:
That was filmed where I used to work (Raytheon, formerly Hughes Aircraft) in El Segundo. We were all hoping it would stay--the cafeteria was overpriced and sucked.
There was supposed to be a scene where someguy on a motorcycle drove through the glass. I saw that being filmed. I also stood behind Sly Stallone while he watched some footage just filmed. I'm only 5' 1", so if I could see over his shoulder, he's pretty damn short.
The futuristic cars were cool, though.
There's a pretty healthy vintage NOS (new old stock) shoe market on eBay for shoes from the 40s, 50s, etc. Not my cup of tea, but some guys really love those spade soles and chunky gunboats and there's always unsold stuff turning up in warehouses or stockrooms. So the concept of the Converse shoe thing was actually pretty decent. The extended discussion about the shoes between the characters later on, not so much...
Personally I found the JVC radio/entertainment centre in I, Robot far more egregiously blatant. The logo filled the entire screen for ages.
But generally, I found most of the product placement worked in the same way the stuff works in BTTF or Blade Runner - it sets the future scene. I'm thinking esp. of the scene where Will Smith steps out of his apartment the first time, and of his Audi.
... and Guinness, and Nokia, and Ben & Jerry's, and GAP, etc. etc.
The film even has an ad break of sorts in it.
Minority Report's use of product placement, using it in future advertising actually one of my favourite parts about the movie. It's cool, it says something about the world the characters live in, and it works with the story.
I need to rewatch the movie because I honestly can't remember that.
