JirinPanthosa;11397026
@Drone
But if the series just caves to modern focus groups without trying to be true to the 'Star Trek' name said:
To paraphrase a famous Bothan, "because they can". Besides it might be more than a little money. Your last suggestion would be answered with there's no need to start from scratch, as dicey as that might be without superlative talent all the way around, especially on a platform we're trying to make just a bit more relevant. The interest and audience are more than slightly weighted in favor of the new vision. I would suggest that they will still get a fair share of the Prime viewers, at least at the start, so they can get a lay of the land.
Don't misunderstand me, I'm one of those that thinks the films pretty much did what you suggest, fitting an aesthetic around a familiar name that had been absent long enough to generate interest from a new audience, especially because of the filmmaker involved, despite precious little of substance related to the history, ethos, and nuanced meaningfulness of that name. The Prime survived over a nearly 40 year time span. It's finished as a TV or film entity. While I've long wished that wouldn't turn out to be the case, I think I've become reconciled to it with a more of a sense of fond melancholy, I agree one can hope that a thoughtful examination of interesting themes, whether explicitly depicting a clearly optimistic future or not, is mixed in with a considerably lower amount of whiz bang, owing to budget constraints , if not an explicit philosophical orientation.
I think that a new variant on the tradition worthy of what is past, can be achieved with a strong cast and stronger writers. It's a reasonable possibility to come to fruition, unless many hints are dropped before D-Day that suggest the show's focus will be otherwise.