Not doubting your word, but do you have any links to back that up with? I often find this kind of "throwaway" remark comes from those who simply have no interest in new technology (fair enough of course) and have no solid comparative experience to base it on.For all the hype, the truth is that a good percentage of consumers can't really tell the difference between DVD and Blu-Ray quality.
IMHO there's no "hype" involved - Blu-ray provides significantly increased picture and sound quality over DVD. Try watching even the best encoded DVD's on anything between a 50-100" screen and I believe you'll find the proof would certainly be in the pudding.