Santa would whoop all of their asses lolQuick! Who would win in a fight?!
Thor VS Jesus
Quick! Who would win in a fight?!
Thor VS Jesus
I can't tell for sure but you do realize this is headed well north of $400m World Wide, right? It's going to clear a profit just at the box office.Thor dropped to third place this weekend for an estimated domestic cum of 145 million by Monday. That's better than might have been expected (some sites were calling it as low as 135). 200 million is not out of the question, but 180 is more likely.
Clearly the studios are increasingly dependent upon monies and measurements other than domestic box office to measure the success of expensive films like this, or there'd be no talk of sequels for many. For a 150 million dollar film to clear a meaningful profit entirely on the basis of domestic would require a take of about 275 million. Since the percentage of box office from international distribution is lower, the overseas totals need to be higher - and then there's DVD and Blu-ray as well as licensing of merchandise. DVD sales have been in the doldrums for a while.
I can't tell for sure but you do realize this is headed well north of $400m World Wide, right? It's going to clear a profit just at the box office.
I can't tell for sure but you do realize this is headed well north of $400m World Wide, right? It's going to clear a profit just at the box office.
That seems reasonable, but does anyone know what percentage of foreign box office the studios take in? Epstein cites it as about fifteen percent, and I can't find anyone to contradict him.
The studios actually keep this kind of information pretty close, so such analyses are always guesswork. He's done the research, though.
If Epstein's accurate, then the studio's cut of 400 million dollars is about 60 million - add that to (generously) 190 million domestic and you come up just barely in the red, in any event certainly not showing the kind of profit that motivates investors to risk hundreds of millions. The profits from licensing, home video, etc must put a movie like this over the top.
It's funny because the big movie studios fought tooth-and-nail against the so-called "home video revolution" and it's wound up saving their asses by creating a whole new revenue stream.
There's also presumably some expectation that good word-of-mouth and strong video sales may set up a bigger box office for a sequel, as long as costs are kept under control.
Epstein's an interesting read in general in terms of how movie financing works.
..it is generally accepted that, to cover the budget and marketing and studio/theatre splits, a movie needs to make double its production costs worldwide.
That's kind of difficult to quantify. Much of the revenue from DVD sales/rentals/etc. is just compensating for declines in theatre attendance that home video facilitated in the first place.It's funny because the big movie studios fought tooth-and-nail against the so-called "home video revolution" and it's wound up saving their asses by creating a whole new revenue stream.
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