Well they are a business and the goal is to make money. If that can be done with something with artistic integrity? Great. If it can be done with garbage from Adam Sandler? Great.
They don't care how they make money.....they're there to make money. All other considerations are secondary.
My theory is that the 'standard' comic book film is something people don't want to see..
I disagree. Watchmen wasn't the standard comic book movie and that's why it failed. People were expecting the type of formulaic movie we've had in EVERY single super hero movie made since 2000. What they got was a murder mystery in a world of shades of gray that lacked "super villains". (Come to think of it, when was the last time you heard anyone mention Kick Ass?)
They wanted "Iron Man Begins Forever Part 6". They want standard "Good Guy vs Bad Guy" stuff and looking at Avengers success, they also don't want to think much either with their comic book movies. The movie was enjoyable, but it was a standard popcorn flick with all the depth of an inflatable baby pool.
(look at Green Lantern, or the only marginal hype for Amazing Spider-Man) but if there is a decent build up to it,then people will want to see how it plays.
Soooo.....they need to make movies about Hal Jordan and Peter Parker and then build up to the movie where they actually become super heroes?
GL was hyped so much that people were getting sick of it and bombed because it was badly executed garbage. No one's getting worked up about Spider-Man because the last series was a mega hit, it wasn't that long ago and there's the feeling of "been there, done that".
You may have to clarify this one a bit.
Maybe they can hire Joss Whedon to direct this thing.
Why? Joss Whedon was at the helm of a train that was already heading down hill, full speed, when he sat in the engineers chair. The MCU had been working towards Avengers for years, there was already massive anticipation for the film and and no one was doubting that it was going to be a huge hit. The only surprise was how huge it actually was.
It was pretty much like every MCU film before it....fairly serious, a healthy dose of humor, cartoon bad guy and lots of cool fight scenes. It's been a successful formula so far.
When he can make the kind of bank Raimi, Nolan and Favreau have, without a six movie lead in, over the course of years, to build anticipation for a movie, I'll give him more props. Until then he'll just be a guy who was in the right place at the right time using a tried and true formula.