Well, you're writing complete rubbish as evidenced by examples of the same AI upscaling software demonstrated on YouTube by
CaptRobau. I know that what I can see on my TV screen is better than the hardware upscaler in my 4K UHD Blu-ray player and that's all I care about. I couldn't care less if you don't believe me. You seem inordinately upset for some unknown reason over such a trivial thing but, hey ho, it's the Internet so I should expect to trigger someone over nothing every now and again.
ETA: The following is an example of
CaptRobau's work on YouTube. The image quality on the NTSC DVDs seems a little better quality than on the PAL DVDs, but my results are on a par with what's shown here. I never bother going further than 1080p as the law of diminishing returns kicks in - much more processing time is required for little additional benefit. I convert from approx. 8Mbps H.264 to 4Mbps H.265 to save disk space. The results do not look appreciably less sharp and I did several comparisons by eye.
As I mentioned, I wish Paramount would consider using such a relatively cheap method of upscaling rather than leaving us with the shoddy SD transfer on the current DVDs.