I knew it would happen eventually. The success of nuStarTrek really is what I think pushed the project to the "let's do it" phase. They want to cash in on that success as much as possible.
I don't think there's much overlap between the nuTrek audience and the TNG-R audience. Sure, there's a few new people nuTrek pulled into the franchise and who are now backtracking and watching the older material, but for the most part TNG-R will sell to pre-existing fans.