Jump to 2013, and we have another LR film, coming at time where some superhero productions are (once again) all the rage in fantasy, which only serves to show a TLR (like Legend of the Lone Ranger before it) to be a glaring opposite--something plain or boring. a guy wearing a mask, but he's not much else.
I think this is really the core problem. At one point, the movie was going to have werewolves in it, and I think that could have gone a long way towards making things more interesting, because the Ranger is really little more than a sword-free Zorro knockoff.this movie or any its earlier incarnations, he is just your standard western hero in mask. There is nothing sexy or adventurous like Zorro.
... Anyhow, the preliminary box-office info is in: it's a disappointment for sure, but probably not a Speed Racer-level bomb; it'll join Prince of Persia and The Sorceror's Apprentice, and John Carter of M*** in the "failed franchises" category.
Pirates 5 is due two summers from now. If I were a Disney exec, I'd be re-reading that script super-hard to make sure it's a fine one.