Yes, because that's how capitalism works. Television is a business, not a charity. Why should a business "hide" the fact that it makes decisions based on profit? That's just how businesses operate. As Kai said, every commercial or subcription-funded broadcaster works that way. It always has. The shows that succeed at building a profitable audience have always been the exception, as I said. Especially where SF/fantasy shows are concerned, because of the greater expense and the niche audience. When I was a kid in the '70s and '80s, it was rare for any genre show to last a full season, let alone more than 2-3. Serialization has nothing to do with it, because hardly any of those shows had any serial elements.