IDK - "Game of Thrones" and other popular pay cable series that show 10-15 episodes once a year don't have that issue;plus the xisting episodes are always available to existing and new subscribers. You can watch them anytime right now. It's not your standard 'TV' paradigm where if you didn't catch the series you need to wait until it airs again, or buy DVDs. If you're a new subscriber, there's (after Sunday) 15 episodes of the Star Trek series you never saw yet, ready to be viewed at your leisure - and the promise of more to come in less then a year (while you wait, check out what else we have available via the service like the new Twilight Zone.)Okay, then my question would be if they knew the show was going to have a second season, why did they stop production at the end of season one? Why didn't they just keep going, after a short break start on first episode of season two after making the last episode of season one?
After a near year hiatus, they're going to have to rebuild their audience.
The simplest way to view it is: CBS ISN'T specifically selling ST: D itself, it's selling a full Streaming Service (and if ST: D got you to sub - here's more we hope will keep you subbed - oh and we'll have more ST: D too at some point in less then a year.)