Hasbro basically did the same thing. Obtained the master Trek toy license, everyone got all excited, then they only released Lego knock-offs and those tiny rubbery figurines that were all the rage with kids for about six months.
I'd say the problem is multi-fold: 1) the toy-buying segment of Trek fans is obviously not very large; 2)we've lost ToysRUs, where a lot of these lower volume, more collector oriented lines would be sold; 3) bigger box stores like Walmart and Target realize #1 above and are probably gunshy placing orders after being stuck clearancing the crappy 2009 toys; and 4) CBS licences too broadly, there is really no difference between the Mcfarlane figures and the DST ones, hard to do well when your competitors are allowed to sell what are essentially the same niche products.
I'd say the problem is multi-fold: 1) the toy-buying segment of Trek fans is obviously not very large; 2)we've lost ToysRUs, where a lot of these lower volume, more collector oriented lines would be sold; 3) bigger box stores like Walmart and Target realize #1 above and are probably gunshy placing orders after being stuck clearancing the crappy 2009 toys; and 4) CBS licences too broadly, there is really no difference between the Mcfarlane figures and the DST ones, hard to do well when your competitors are allowed to sell what are essentially the same niche products.