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Star Trek XI Marketing Campaign

EJD1984

Captain
Captain
This is an interesting quote from JJ in the Hollywood Reporter:
Link To Article
"Oh, there's a whole crazy campaign that is going to ...," Abrams said, trailing off. "It's insane. We have a life-size Enterprise, but I'm not allowed to talk about it."

I wonder if it'll fly from Iowa to San Francisco...... :lol:
 
This is something I've said all along:
" 'Jaws' was a book before it was a movie, and people knew what happened to the Titanic," he added. "You can argue that for some of the most successful movies ever, it wasn't that their stories were secret, it's that the experience was fun or a thrill. So I'm praying that we're not going to blow it by revealing some of the secrets, but you can't have it both ways -- you can't show the footage to try and make people understand and not give away something...The good news is, there's so much that we're not saying. I think that the risk is ultimately worth it."

So many bestselling novels have been turned into successful movies. That's why I don't understand the shroud of secrecy that some film-makers employ. It doesn't bother me that scripts are posted before a film breaks. I'll choose whether I want to read it.

In the case of STXI, I will look for pictures but limit my exposure to actual scripts or even plotlines if I can. Before I go see a film, I may read a headline of a review online or in print, but I won't read the review because they usually give away too much. Instead, I may read them afterward to see if there was anything I didn't pick up on. My point is the film's story doesn't have to be Top Secret to pique my curiosity. How something is done on screen can be more interesting than what actually is done.
 
My point is the film's story doesn't have to be Top Secret to pique my curiosity. How something is done on screen can be more interesting than what actually is done.
Carly Simon sang it best, "Anticipa-a-a-tion is making me wait...." I would rather have the surprise.
 
How many naysayers were lambasting this movie with absolutley little or no information to go on? I really think this is the biggest reason why JJ kept everyone in the dark for so long. Let the movie actually get viewed and judged on its own merit, and not by a small minority of loudmouthed fans who could possibly influence the movie's success negatively.
 
I didn't click on the article, but I read something this morning that said paramount spent $150 million on the movie and another $150 million on marketing. It also mentioned that Abrams planned something special for Lost (which we've seen already) and for Fringe (on Tuesday night)
 
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