It's the law of supply and demand. If the price is set too low, CBS won't be able to ship sufficient numbers in an orderly fashion, and keep all the retailers happy - and they can't just raise the price after all the fanfare of initial release. The price can always go lower if there is buyer resistance.
But the new sets will sell like hotcakes. I have no doubt.
Publishers always do market research - and the RRP is what the first tier of the target market has indicated it is ready to pay, in order to be the first to own a copy.
But the new sets will sell like hotcakes. I have no doubt.
Publishers always do market research - and the RRP is what the first tier of the target market has indicated it is ready to pay, in order to be the first to own a copy.