From the Forbes article:
The same film fans who often decry the lack of originality in Hollywood are often the same to crave more variations on that franchise they loved in the 1980′s.
This is the most maddening part in regards to the new Trek universe arguments. The people who hate it can't stand the fact that it's not enough like Star Trek, too much like TOSl, not borrowing enough from the original, borrowing too much, not introducing new characters, not using old characters...
And the merry-go-round goes round and round...