Spoilers STAR TREK BEYOND

[Mudd]

It is funny though, the promotional material from Cannes say "Coming Soon", not the reported July 22nd date.

http://trekcore.com/blog/2016/05/official-star-trek-beyond-artwork-on-display-in-cannes/

Well, that may be as simple as the film not premiering on a single date all over the world - this being a sign at an international festival outside the U.S.

Anything is posslble, but given that they're proceeding through the early stages of a publicity ramp-up in a very organized manner it seems unlikely that they'd have pulled the trigger if they were uncertain of what they were going to do.

 

[Franklin]

I would be disappointed if it is delayed. Paramount can't seem to get out of their own way where Star Trek is concerned. They've made a couple of really good movies (in my opinion), but allowed too much time to pass between Star Trek (2009) and Into Darkness, made a mess of the advertising of Into Darkness and are now stumbling badly with Beyond. With Beyond, we are on our second creative team and, if true, our third release date.

I honestly sometimes believe "Star Trek" succeeds despite Paramount.

If (when) the movie debuts in July, by September 9, if it follows the path of STID in its eighth full week, it will be in about 600 theaters in the U.S. and brining in about $2 million or less. It will drop off even more in screens and revenue per week after that. To spin the rumor (how political does that sound? ), I wonder if just for the September 9 weekend, the movie will be expanded back into a few hundred more theaters in the U.S. and be shown with perhaps something related to the 50th anniversary or the new TV show, or both, as a lure. Near its end, STID saw a nice bump from being shown in 800 more theaters over the Labor Day weekend.

 

[Nightowl1701]

If it's true, TBH it would be a rare good move for Paramount. If I was a Paramount exec at this point, I'd be thinking 'OK, we clearly started the marketing too late. We lost the fans with the first trailer, and without them we won't come close to breaking even. The 50th Anniversary's only a couple more months away, there's not much else coming out that month anyone wants to see. So let's give it 'til then for Lin to finetune it and for marketing and buzz to pick up, win the Trekkies back with the new date and the next trailer, base the whole Anniversary around it. By then we might even be able to put a trailer for the new TV series in front of it. Everybody wins!"

 

[photon70]

http://www.canneslions.com/whats_on/festival_schedule/#all/view-grid/detail-1-10123/

June 22nd at the Cannes Lion International Festival of Creativity.

The following from STB will be taking part:

How much do you get to create in the realm of an iconic movie? And how do you re-tell a story in a way that’s relevant for today’s audience?

Featuring the co-writer and cast of Star Trek Beyond, they’ll explore their creative processes in approaching this iconic franchise: how they use technology to bring their characters to life across different mediums and how new innovations will change their approach to telling stories in the future.

Speakers:

• Simon Pegg
  - Actor, Writer, Producer, Filmmaker
  
• Zachary Quinto
  - Actor and Producer
  
• Chris Pine
  - Actor

 

[Mudd]

If it's true, TBH it would be a rare good move for Paramount.

 

[Nightowl1701]

View attachment 1449

Of course, it would be contingent on that second trailer being any good, as well as how the rest of the marketing push on the 20th went, as well as how confident you'd be to release at a point when your studio's shaky and you might have up to six other would-be blockbusters slugging it out (including a buzz-heavy Spielberg, a Pixar, your own TMNT sequel and the question-mark Ghostbusters remake just a week prior).

 

[ralph]

I asked Roberto Orci on twitter: "Do you know if Star Trek Beyond will be delayed to september in USA?"
And he said: "it wont be delayed".

 

[Mudd]

Of course, it would be contingent on that second trailer being any good.

Again, nope.

Studios don't always get it right; it does not follow that fannish Monday-morning quarterbacks have any marketing insight to bring to bear that would be of use to professionals, and in fact they never really do.

 

[BillJ]

Well, that may be as simple as the film not premiering on a single date all over the world - this being a sign at an international festival outside the U.S.

Very good point.

 

[Amaris]

The only comment I really have on the whole thing right now is "where is it, I want to see it now, why is it not showing now, just hook it to my veins."

 

[JWPlatt]

...If I was a Paramount exec at this point, I'd be thinking 'OK, we clearly started the marketing too late. We lost the fans with the first trailer, and without them we won't come close to breaking even.

As attractive to a fan who wants to be heard as this sounds, no. It seems the suits don't listen to what the fans want. They consider it, well, I don't know really... Weak? Anathema? Yet they live by focus groups anyway. They never seem to learn from history and any formula on how to make and release a movie is completely elusive (except for scriptwriters who love to endlessly remake "Save the Cat!"). Also, if you read Bill Hunt of Digital Bits, or David Fincher the director, they'll tell you that studio turnover is high. The people who actually learn something are soon replaced by a new group. Fincher has pointed out that one should ask to see the assistant because the boss will be gone next time around. Or was that Ridley Scott?

 

[Ovation]

Again, nope.

Studios don't always get it right; it does not follow that fannish Monday-morning quarterbacks have any marketing insight to bring to bear that would be of use to professionals, and in fact they never really do.

This point, of course, applies well beyond movie making. It's funny how people are unlikely to ask a car mechanic for a second opinion on whether their accountant understands tax codes but anyone who can watch a movie can suddenly be equipped to make a better one than those who make them for a living.

 

[JWPlatt]

It's funny how people are unlikely to ask a car mechanic for a second opinion on whether their accountant understands tax codes but anyone who can watch a movie can suddenly be equipped to make a better one than those who make them for a living.

You are in essence saying that only those who make movies for a living may criticize them. It is a ridiculous demand. And sometimes professionals are incompetent yet demand unearned respect based simply upon their title and little else. I'm not saying it always happens. I am saying always question authority.

 

[RAMA]

I suppose the date change news is possible, but more likely it is the product of fans who don't like the JJ movies spreading dis-information as they have done before to seed dissent.

 

[Malaika]

I asked Roberto Orci on twitter: "Do you know if Star Trek Beyond will be delayed to september in USA?"
And he said: "it wont be delayed".

We can say that his insider information is a tad more reliable than rumors spread by fans online.

I don't think that if they change the release date in Brazil it must mean they change the USA one too.
Last week for example they delayed the release date in Italy (one of the countries that do the dubbing thing to release movies in their language) and put it to August, but then I see they put it back to July.
These things are common (for stid some countries got the movie much much later) as there could be tons of reasons why other countries won't release a movie in the same date it's officially released.

 

[jamestyler]

If they were going to launch it in September - marking exactly 50 years since the original broadcast (give or take a day) they would have that planned well before now.

Similarly, if there was a problem with sound and Lin is as much of a nitpicky workhorse as his reputation tells us - he would have noticed that more than a couple of months in advance. If Paramount didn't like the film, they'd likely have mentioned that before promotion for the film began. I'm sure that CBS would also have something to say about that if they really have been stuck with the six month gap deal as that'll effect their business substantially.

Anythnigs possible, but really not sure how this rumour started with absolutely no official backing to it....

 

[jaime]

This point, of course, applies well beyond movie making. It's funny how people are unlikely to ask a car mechanic for a second opinion on whether their accountant understands tax codes but anyone who can watch a movie can suddenly be equipped to make a better one than those who make them for a living.

To be fair, rather a lot of people who make movies are people who got into it because they like watching them in the first place...once upon a time it was practically universally true, that's how Hollywood started.
I don't think accountancy works quite the same way, though I like to imagine the cigarette cards would have been terribly amusing, had they existed.

 

[Ovation]

You are in essence saying that only those who make movies for a living may criticize them. It is a ridiculous demand. And sometimes professionals are incompetent yet demand unearned respect based simply upon their title and little else. I'm not saying it always happens. I am saying always question authority.

No. I'm not saying only those who make them can criticize them. That's an absurd conclusion to draw from my post. What I'm saying is there are FAR too many people who have no experience in a given field who presume they are equally, if not more, capable than those for whom it is a profession or career. There are, on the margins, a few amateurs who are better than a few pros, in a given field. But they are statistical outliers, not the norm. And while questioning authority is healthy, presuming that one can blithely replace an authority or expert in any field, without experience, is, frankly, asinine.

I criticize many things: art (broad sense--literature, music, film, paintings, etc.), food preparation, clothes, hairstyles, architecture, the list is endless. We all do it. But I'm never so foolishly presumptuous to declare I can do better that the pros in any of these fields. Nor do I presume the pro is without skill or talent simply because I don't like what's on offer.

 

[jaime]

No. I'm not saying only those who make them can criticize them. That's an absurd conclusion to draw from my post. What I'm saying is there are FAR too many people who have no experience in a given field who presume they are equally, if not more, capable than those for whom it is a profession or career. There are, on the margins, a few amateurs who are better than a few pros, in a given field. But they are statistical outliers, not the norm. And while questioning authority is healthy, presuming that one can blithely replace an authority or expert in any field, without experience, is, frankly, asinine.

I criticize many things: art (broad sense--literature, music, film, paintings, etc.), food preparation, clothes, hairstyles, architecture, the list is endless. We all do it. But I'm never so foolishly presumptuous to declare I can do better that the pros in any of these fields. Nor do I presume the pro is without skill or talent simply because I don't like what's on offer.

What you say is largely true...however I would shy away from 'they must be good at it...they get paid to do it...paid plenty to do it' argument that some people use.
Particularly in the arts there are plenty of people who could probably do a better job and simply never get the opportunity to do so, and many who never will. There are also many who work in the various fields who are there...by accident for want of a better word. (that's without mentioning nepotism, corruption, the international or interstate benefits of having a given creative industry on your doorstep...short of politics, I suspect the movie industry is probably the human endeavour where these things are most commonplace.)

Of course, all of this is so I can continue to say 'f*bleep* off neville' almost every time he opens his mouth on face of. Not every time. But almost.

 

[Ovation]

What you say is largely true...however I would shy away from 'they must be good at it...they get paid to do it...paid plenty to do it' argument that some people use.
Particularly in the arts there are plenty of people who could probably do a better job and simply never get the opportunity to do so, and many who never will. There are also many who work in the various fields who are there...by accident for want of a better word. (that's without mentioning nepotism, corruption, the international or interstate benefits of having a given creative industry on your doorstep...short of politics, I suspect the movie industry is probably the human endeavour where these things are most commonplace.)

Of course, all of this is so I can continue to say 'f*bleep* off neville' almost every time he opens his mouth on face of. Not every time. But almost.

I'm not saying they must be good at it (whatever "it" happens to be). I'm saying they're probably better at "it" than I am, even if they're not all that great AND even if I don't like what they've done. More generally, the attitude of "anybody could do better" (without any apparent experience or training) permeates society and has knock-on, deleterious effects. However, I don't wish to venture too far into something more appropriate to another forum, so I'll end by noting that the right and ability to criticize do not automatically confer the ability to a better job than the subject of criticism--in any endeavour.