To think people watch the new films just to see some "JJ verse" is absurd. People watch them because they're fun action flicks and nothing more.
The new series can easily be set 100-200 years after Voyager, therefore separating itself from the rest of the Prime shows/films, while still having more action than old Trek.
This whole thread and argument is based on two sides' extreme views
Your right the new movies are popular because they are fun action flicks. They are fun movies but they fail to capture all of what makes 50 years of Star Trek special. Calling the bulk of a franchise obsolete is insulting to the fans that grew up with it. If your going to call something Star Trek then make it like the franchise that rose to popularity in the first place.
Since their making a TV show now I'm actually okay with the movies being fun action flicks but the show needs to be more. If you pay attention to the more popular TV shows they are more than just action, they have great characters and an interesting story. Ultimately no matter what "verse" the new show takes place in the foretelling has to be the reason to watch. That's what made the old series falter.
I do agree that the best setting would be 100-200 years after the prime franchise ended. Star Trek needs to get back to the basics while still moving forward. It's a similar reboot to what New Doctor Who did and what TNG did back in the 80's. A reboot without dismissing the long history that made the franchise popular to begin with.