Was Khan actually slavish homage, or trying to exploit a known moneymaker?
I don't think using Khan per se was slavish at all. I think this film used the character better than either "Space Seed" or TWOK used him -- fleshed him out better and gave him a better interaction with Kirk. This is actually my favorite Khan story. But where the film faltered was in its gratuitous homage to Spock's death scene, the way that whole section of the film was contrived to set up a coincidental replay with the roles reversed. That just totally pulled me out of the film, and was such a bad idea that it's overshadowed people's perceptions of the rest of the film and damaged its reputation overall. Take that one sequence out and the film wouldn't seem nearly as derivative.
And back to the OP, I've actually thought that the Abrams' "I wasn't really a Star Trek fan" bit was probably encouraged/exaggerated by Paramount's marketing folks as part of the "not your father's Star Trek" campaign.
Quite possibly. As I said, what Paramount needed these films to do was to draw in a new, larger audience, people who weren't already Trek fans. And they succeeded at that. The constant griping about them on the Trek fan sites tends to obscure the fact that they're among the most financially and critically successful Trek films ever made. The general public mostly loves them. (And a lot of us Trek fans like them too. They have imperfections, sure, but so do all the other Trek movies and series.)
To say "It doesn't matter who's a fan and who isn't. It's a nonsense standard." to me is really off...
Really, being someone who is known as a great director or actor doesn't guarantee a good film either. Spielberg has messed up a few things in his day. And Bryan Singer, who made a solid success with a comic book-based Movie (X-Men), somehow messed up Superman Returns.
Exactly. As I see it, he messed it up
because he was a fan. Instead of trying to create his own original vision of Superman, which is something I would've loved to see, he made a really expensive Richard Donner fan film -- a movie so mired in reverence for a dated interpretation of Superman that it failed to bring anything really fresh. Sometimes, being a fan gets in the way. When I talked about having the perspective to kill your darlings,
Superman Returns is exactly what I was thinking about. Singer's reverence for Donner's Superman kept him from having the perspective he needed to realize that his self-indulgent exercise in nostalgia wasn't the ideal way to go.
What a "fanboy" can also add is hype. That's especially important in this world of social media, and short attention spans.
True, but that's hardly relevant to the quality of the film itself. And there are other ways to get hype. There is a world outside the echo chamber of online fandom. To your average moviegoing American citizen, the name J.J. Abrams has enormous hype value.
Alias! Lost! Mission: Impossible! Most people who see movies are not part of fandom, so they don't care whether he is. Yes, fan hype can help, but it's hardly the only thing that matters. It's a bonus.
Oh, and not being a fan can also make you blind to things that made that property popular in the first place, and help you frame the movie correctly.
I disagree. That ignores the basic fact that there is such a thing as
research. If someone's assigned to write or produce or direct a project based on an unfamiliar topic, they don't just go into it blind; they research it. They learn their subject matter. When Harve Bennett and Nicholas Meyer were hired to do
Star Trek II, they watched the series straight through, learned about it, got to know it and drew on it for ideas. That's how they got the idea for bringing back Khan -- not because they were already fans, but because they did what writers and filmmakers
do, researching the material to lay the groundwork.
For myself, when I was hired to do a
Spider-Man novel, I didn't have much familiarity beyond the '90s cartoon, the movies, and the then-recent J. Michael Straczynski run, so I got the DVD-ROM of the entire run of
Amazing Spider-Man and borrowed every other Spidey comic I could find at the library and read online summaries of the comics I couldn't find. I studied the material as best I could. And several reviewers felt my novel was one of the most continuity-savvy Spider-Man stories they'd ever read. Sure, I was a fan of the character going in, but that by itself wouldn't have given me the deep understanding I needed, the understanding I could only gain through dedicated study and work. Even if I hadn't been a fan beforehand, I would've done the same kind of research, because that's just what you do. It's just basic professionalism.
Get this straight: Fandom is a hobby. It's something you do for recreation. You don't work any harder at it than you feel like. Writing and filmmaking are
professions. They're things people do to make a living, things they dedicate years of their life to getting good at. And that means there is a
hell of a lot more hard work and commitment involved than there is in mere fandom. It's professionalism, not fandom, that makes the difference in how well a project is done.