Interesting, as it doesn’t state that Who is most profitable, or even profitable — just that it and Bluey are key brands. (It’s lost a few over the years. The eggs are increasingly smaller and very much in very few baskets) It also talks about Britbox International, which must have been hived off as they are no longer involved in Britbox, as that has been absorbed into ITVX.
BBC Studios itself is interesting, as it’s increasingly a thing separating itself from the BBC proper, which seems hell-bent on becoming just some sort of legacy umbrella brand.
They *could* consider charging for ‘iPlayer but without a TV license’ but they don’t have a strong history — I liked the briefly existing BBC Store (sort of… BBC ITunes) but they mishandled it terribly, and handled its shutdown poorly as well.
I’m not sure they quite know what to do with themselves, and the transmogrification of the nineties (and the rise of ‘independents’) has turned out to have a sting in its tail for what remains of the actual BBC, and not its various part-owned offspring.
As to Who itself?
I don’t think it’s as strong a brand as it was ten years ago, or even twenty years ago. In terms of profitability, it’s not even as strong as it was in the wilderness years I suspect. (Truly a halcyon time for that I suppose — it made money without having to be, well, made.)
It needs to re-inveigle itself into the public consciousness in a positive manner, which it isn’t really doing at the moment.
BBC Studios itself is interesting, as it’s increasingly a thing separating itself from the BBC proper, which seems hell-bent on becoming just some sort of legacy umbrella brand.
They *could* consider charging for ‘iPlayer but without a TV license’ but they don’t have a strong history — I liked the briefly existing BBC Store (sort of… BBC ITunes) but they mishandled it terribly, and handled its shutdown poorly as well.
I’m not sure they quite know what to do with themselves, and the transmogrification of the nineties (and the rise of ‘independents’) has turned out to have a sting in its tail for what remains of the actual BBC, and not its various part-owned offspring.
As to Who itself?
I don’t think it’s as strong a brand as it was ten years ago, or even twenty years ago. In terms of profitability, it’s not even as strong as it was in the wilderness years I suspect. (Truly a halcyon time for that I suppose — it made money without having to be, well, made.)
It needs to re-inveigle itself into the public consciousness in a positive manner, which it isn’t really doing at the moment.