A
Amaris
Guest
If at the end of "Into Darkness" they started their 5 year mission, then give us an exploration story, 'ala an episode from TOS expanded to movie scope. Romulans, Klingons, starbases...give us this.
As for the Marvel thing...to this day I have no clue why they make so much money. The first Iron Man was entertaining and fun, but it was still mediocre and nothing special. Every Marvel movie since then has been mediocre and nothing special. How on earth do they continue to set box office records? It used to be that a movie needed to be a true spectacle, or something unique to make a lot of money. Nowadays any silly comic book movie is guaranteed to make at least $250m. It boggles my mind.
My guess, and it is just a guess even though I've tried to put some weight behind it, is that they don't take themselves seriously. They're fun and silly, and they know they're fun and silly, and they get people in on the joke, and everyone has a good time.