I never said it wasn't, I was merely disputing that the original was not a show "with incredibly small, geeky, niche audiences when it was on." as Sci was indicating. It rarely got under 7 million viewers right up until the mid 80s.
And then after the mid-80s, it turned into a niche audience, and that audience got smaller and smaller during the "interregnum," as audiences of dead TV shows always do.
Trying to claim that
Doctor Who fandom was not an incredibly small, geeky niche audience when Davies revived the show because the original series had been popular once upon a time is like trying to claim that
Star Trek fandom had not been reduced to a very small, geeky niche audience when Abrams revived the franchise this year because TNG had been popular twenty years earlier.
You said it was a show with an incredibly small audience
when it was on, your exact words.
Because by 1989, it was.
If you did in fact mean that you were only talking about the last 5 years of it's
very long original run you should have said so originally, but you did not.
Pardon me, but I thought it was so obvious that I was talking about the show's last years that it wasn't necessary to elaborate. What with those being years when it "was on" and the years that led to its cancellation.
You know, just like someone talking about how, say,
Ally McBeal became insufficiently popular to keep on the air is obviously not talking about its earlier seasons when everyone loved it.
I'm not sure it was that much of a niche. The very fact that Davies got the go ahead to ressurect the show must be down in part to the large fiollowing it had, even after many, many years off the radar. The same is true of Star Trek. If the names Trek and Who didn't resonate with people what would be the point in brining either back, apart from laziness?
Well, first off, don't under-estimate the power of laziness as a motivator for studios asking writers to bring back old franchises.
Secondly, I would suggest that this is not so much a matter of them thinking that the show was not niche as of them thinking that a niche show often has the potential to expand.
Another parallel I think we can look at is the Batman franchise. Throughout most of the 80s, if you said the words "Batman" to most studio execs, they'd think of the 1960s Adam West program and/or the various low-quality animated series. They might also think of the ongoing Batman comics, of course, but those -- like comics in general -- had always been a niche audience.
What convinced Warner Brothers to fund a multi-million dollar action film adaptation of
Batman in 1989 was that they looked at the comics being made at the time --
The Dark Knight Returns,
Batman: Year One, etc. -- and at the arguments made by their artists about how it could be adapted into something much more mature and genuinely gripping than the Adam West stuff had been, and that this could then appeal to a mass market.
In other words -- it wasn't
Batman's reputation that convinced Warner Brothers that the 1989 film would be successful, it was the possibility of
changing the reputation. It wasn't the fact of the niche audience by itself, it was the possibility of
expanding the niche audience.
With
Doctor Who, the BBC had that same possibility. They had a name that everyone knew, even if not everyone thought fondly of it, and they knew that it had inspired a loyal and persistent niche audience. They saw the more sophisticated
New Adventures novels and heard arguments from RTD about how he could develop
Doctor Who in new ways, make it more sophisticated and gripping than it had been. That told them that with some retooling, a revived series could expand from its niche audience and overcome its low-quality reputation. (Christopher Eccleston even said that that was their goal in several promotional interviews he did for Series One.)
I think that the loyal niche audiences are often signs to these studios that a given property can become very popular, but I think their general line of thought is, "Find out what the strengths and weaknesses of the property are, expand the strengths and get rid of the weaknesses, and if the old-guard fans are upset about it, sorry, but this will make the property better and more popular."
This is all just my inference from reading about the history of how projects get relaunched, mind you. But either way, I don't think that the broad popularity of relaunched franchises can be attributed solely to the brand name. I know for a fact, for instance, that every friend of mine who saw ST09 with me did so
in spite of the words "Star Trek" in its title, on the basis of the idea that this was different from
Star Treks they'd seen in the past, not because of it.