The number doesn't include sneak peeks or early release numbers. It's opening will probably be $10-15 million higher.
I also think the competition it's facing is the least impressive of the 3 trek movies and the summer has been a bust for live-action blockbusters, so people are really looking for a crowd pleasing adventure.
I looked it up and haven't seen anywhere that states the sneak peeks are included.Opening weekend predictions DO include Thursday night numbers (which count as Friday for estimates). ST movies have been trending downward and the majority of sequels this year (outside of FD and CA:WS) have done worse than expected.
Given that, I would be happy with a $65-70 million opening weekend. My predictions are:
Domestic: $210-$220m
Overseas: $270-310m
Total: $480-530m
RT score: mid-80s
MC score: mid to high 70s
STB has to get good reviews to obtain this though. If it isn't fresh or has bad WOM, this could easily do XMen Apocalypse numbers. I'd be ecstatic for an opening in the $85-90 range and a final domestic closer to $300 but that is a complete fantasy given the history of the series and lack of any online buzz.
You can never be sure of your principles without them being tested.We'll see how "crowd-pleasing" a deconstruction of Trek's Utopian principles of the Federation proves to be.
I looked it up and haven't seen anywhere that states the sneak peeks are included.
It's interesting, both predictions for ST09 and STID openings were completely wrong. ST09 was predicted at $50-60 million and STID was predicted at $85-100 million.
ST09 was conservatively estimated by the Studio at 60M initially. The projection was eventually upped to 65M-75M, so they did turn out to be right.It's interesting, both predictions for ST09 and STID openings were completely wrong. ST09 was predicted at $50-60 million and STID was predicted at $85-100 million.
ST09 was conservatively estimated by the Studio at 60M initially. The projection was eventually upped to 65M-75M, so they did turn out to be right.
Considering the current condition of the domestic market, the fact that nuTrek's "newness" has worn off, and the botched first trailer (first impressions are important), I think STB breaking 60M on opening weekend would be pretty good.
What this film needs is universal praise from critics, general audiences, and Trekkers. If it does that, maybe it will have some staying power and generate revenue over a long theatrical run.
This IS the initial projection for Beyond, and as pointed out, they were wrong with ST09.
The current condition of the domestic market is that people are looking for a good movie, and Beyond looks like it's it. Suicide Squad is not a family movie. Bourne isn't.
The first trailer was watched by 40 million+ people. Most people liked it and it got a nomination for best teaser trailer.
$60 million seems quite low right now.
RAMA
This IS the initial projection for Beyond, and as pointed out, they were wrong with ST09.
The current condition of the domestic market is that people are looking for a good movie, and Beyond looks like it's it. Suicide Squad is not a family movie. Bourne isn't.
The first trailer was watched by 40 million+ people. Most people liked it and it got a nomination for best teaser trailer.
$60 million seems quite low right now.
RAMA
The first trailer? The one roundly criticized as looking like Mad Max or Fast and Furious in space?
There is also a lot of room for growth in Mexico and the South American market as well as Asia internationally. Those regions have been pretty weak for the franchise so far (outside of a decent take from China for STID), hopefully the series will be more recognizable this time around and pump up the overseas box office.
This movie can open bigger than $60 million IMO but it will take positive reviews and a big (and effective) marketting push as opening day nears. It's NOT going to do Suicide Squad numbers if Suicide Squad is decent, families are not a driving force in the market anymore. Star Trek doesn't do that well with women or children. Star Trek has a bigger natural audience than a Bourne flick but it's not going to hit the heights of a successful comic book flick (Civil War, Deadpool) or even a largely disappointing big time franchise (Ultron, BvS). While not as front loaded as most comic book movies, Star Trek films do not have good legs so a good opening weekend can make or break the franchise.
The first trailer? The one roundly criticized as looking like Mad Max or Fast and Furious in space? Most of the people I talked to weren't even sure it was a Star Trek film until the end of the trailer. It was all action and little substance (but look, the Enterprise gets destroyed, that's a new one). They clearly tried to appeal to the general audience before getting back to their roots in subsequent trailers.
This movie can open bigger than $60 million IMO but it will take positive reviews and a big (and effective) marketting push as opening day nears. It's NOT going to do Suicide Squad numbers if Suicide Squad is decent, families are not a driving force in the market anymore. Star Trek doesn't do that well with women or children. Star Trek has a bigger natural audience than a Bourne flick but it's not going to hit the heights of a successful comic book flick (Civil War, Deadpool) or even a largely disappointing big time franchise (Ultron, BvS). While not as front loaded as most comic book movies, Star Trek films do not have good legs so a good opening weekend can make or break the franchise.
There is also a lot of room for growth in Mexico and the South American market as well as Asia internationally. Those regions have been pretty weak for the franchise so far (outside of a decent take from China for STID), hopefully the series will be more recognizable this time around and pump up the overseas box office.
Yeah, go figure..a TEASER TRAILER designed to show you a movie is coming out, not give much detail as it's still deep in post-production with elements that could (and did) change had a lot of action in it's 90 second time frame. 90 seconds do not a movie make.
Yes, it didn't rate well as the later trailers but statistically still had 2/3rds positive ratings on the main trailer. Not sure where you made up the "roundly criticized" part from, because most people still liked it, and yes got a Golden Trailer nomination for best teaser trailer(because it in fact, did what a teaser is supposed to). The marketing clearly had a segment of the population targeted in it's advertising, the last trailer specifically tried to reach people who didn't watch a lot of Trek and get their interest.
It's interesting you point out the Enterprise is destroyed because that happened in 1984 and 1994..ten years apart. The first time was 32 years ago, the second 22 (and 80 years in-universe time). If you count the Tv shows, that's twice in some 740 odd stories where the enterprise was seen being destroyed. So it's not really that common.
No one expects this to beat Civil War or Deadpool but mid-$80m is achieveable as the ceiling.
Actually, the last 2 Star Trek films had great legs.
3.4 for ST09 and 3.2 for STiD.
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