Wonder how everyone feels about a potential opening weekend numbers in North America for STB.
On one hand, I feel optimistic as both the 2nd and 3rd trailers appeared to have been very well received.
On the other hand, this summer has generally been a slow one in North America aside from a couple of films doing well.
ID4R basically bombed last weekend.
BFG and Tarzan are both tracking to open in the $30m range.
Ghostbusters is tracking to open in the $40-$50m range.
One can argue the public is waiting for the next summer movie, one that is well received by critics and the public, before going back to the cinemas.
On one hand, I feel optimistic as both the 2nd and 3rd trailers appeared to have been very well received.
On the other hand, this summer has generally been a slow one in North America aside from a couple of films doing well.
ID4R basically bombed last weekend.
BFG and Tarzan are both tracking to open in the $30m range.
Ghostbusters is tracking to open in the $40-$50m range.
One can argue the public is waiting for the next summer movie, one that is well received by critics and the public, before going back to the cinemas.