Alright, here's the bottom line about the Pats, at least for me.
It's not that people hate them for cheating (although that doesn't help, and the things they have been caught with have been quite cinematic), because clearly there are worse offenders, including my guys. Quite simply, it's the years-long culture of arrogance that surrounds them, particularly exuding from Belichik and Brady - the fish stinks from the head-down. At the height of their greatness, when they would win a game, it's not enough just to beat their opponent, they must CRUSH the living SHIT out of them! PUNISH them for daring to come into THEIR house (even if it was an away game for them - then they were even worse). I've lost count of the number of Pats games I've seen that had a MASSIVE score ratio disparity, when they kept all their 1st stringers on the field the whole game, just to prove a point to everyone in the world that they are unstoppable juggernauts. No replacing the top guys with backups to slow things down, no knee-taking or victory formations in the final seconds of the game - they had to keep pushing for that next TD to shove the other team's faces in the dirt one more time.
We all get it! Yeah, they're the tits (or, they were) but they just won't fucking stop being asshats about it ALL THE TIME. It's poor sportsmanship, plain and simple and people are tired of seeing it coming from the same fetid cesspool that is Baaaaahhston, home of quite possibly the most annoying inner-city accents and highest incidence of vehicular manslaughter in the country. They ain't all that and a bag of chips there, I tells ya!
So, when they get taken down a peg or twenty by an historically inferior team, you bet your sweet ass I want to see Brady get bent over backwards in a blitz scrum! I want to see him cry, pout and throw is helmet into a full Gatorade table like a little bitch on national TV (provided it wasn't already knocked off his fool head and kicked down-field for 25 yards) and show us all the uncontrolled anguish he delivered upon hundreds of others. It's called schadenfreude, and it is the sweetest word in all of the over-engineered German vocabulary.
And there's exactly zero amount of apologism or excuses that will change that for literally
everyone outside the Boston city limits.