You're missing the point, that scene NEEDED to be in the trailer, its the hook that catches the attention of those who otherwise would dismiss a standard scifi/Star Trek trailer out of hand.I agree that the driving the car-off-the-cliff scene really set the wrong tone for that trailer. The trailer would have been much better without it.
Exactly, Sharr!
I can't believe all these long-time Trekkies proclaiming that the trailer isn't their cup of tea. Guess what? It's not. Star Trek will never be successful without new fans who don't already hang out a Trek BBS or buy Reliant Christmas ornaments.
The trailer needs to hook all the people who went to The Matrix, the Star Wars prequels, the Lord of the Rings films, superhero movies, etc.
The start of the trailer was a great hook for non-fans.
Someone over at trekmovie.com suggested this trailer was custom-tailored for the Bond movie and Bond fans, and I can totally buy that.
But you know, what is so very wrong with all this is the whole notion of "let's do it for the non-fans". My opinion - if you have to throw away your product and turn it into something completely else in order to sell it, why bother trying to sell it in the first place, and not make something completely new that is "ahead of the times"? What this reeks of is desperation - and that is true for that particular group of fans who are anxious to see Trek being accepted by the mainstream as well. I sense some deep psychology going on here. All these years of having to hide your passion from your buddies, and suddenly a chance to be cool at last - JJ's giving you a chance not to be an outsider anymore!
Well, I couldn't give a shit. Either you have enough self-confidence to stand for what you like - and that includes cardboard sets and rubber mask aliens then - or you should really think about whether you truly appreciate Trek for what it really is, or abandon ship at the first chance of getting the pretty swan at last.