DarthPipes said:
If this is true, it looks like Paramount is trying to find a way to bury the franchise. They have to accept the fact that this franchise doesn't rake in the money of a Star Wars, a LOTRs, or a Harry Potter. Christmas was a much better time for it.
That doesn't make much sense. Why would they increase the budget to over 4 times what the last one was? Why would they hire a hotshot director rather than get another Trek actor/producer to direct it?
Trek was dead already, it was buried and gone. They want this movie to start a new franchise so they can make money.
I personally think it would've done better in the Christmas season, when all the niche films usually come out, but these higher ups have read the script and think it has enough action and the budget to land the Summer teen crowds who traditionally want big budget action flicks in the summer. I don't know if that strategy will succeed because I haven't seen the script, my only experience is the leaden TNG movies that come out in Christmas, make a few bucks and then leave quietly. Judging by the Sulu pics, the huge outdoor set, the positive buzz by former cast and detractors, I think this thing might just be able to do well during next summer.
Regardless, they want to make at least 2 more of these, so they obviously want to get this first one off to a good start.