It didn't need to be this obnoxious "BUCKLE UP! FIRE EVERYTHING!" monstrosity we've got on our hands.
Let's focus on the positive for a moment and forget about the histrionics. Had you been the movie's producer or director, what would it have been like? How would you have revitalized Star Trek and how would you have brought it back for a new audience and a new century?
Post-Nemesis, new crew and new ship. Prometheus-esque big budget sci-fi blockbuster that was driven by ideas, exploration and science-fiction concepts instead of being only action driven.
With enough celebrities in it and enough marketing, it would have done really well.